Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
We continue to reveal crucial takeaways from tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible way to address practice information needs heading into a new chapter of the pandemic.
This month’s OBT “Practice Pearl” takes a closer look at progressive lens sales.
Head into the fall season armed with critical intel and key trend takeaways on the state of optical sales and exams. Here, we share July practice data reported by GPN on Aug. 8.
Practice Pearl
In a review of over 1.8 million progressive lens sales between January and June 2022 from more than 2,000 practice locations nationwide, the average list price per progressive lens pair sold was $632. The distribution of sales by list price bins is illustrated as both the share of list dollars and units.
For in-depth interactive analysis of progressive list price sales, visit eyethrive.net/how-to-price-your-progressive-lenses-right-for-your-market.
Practice Resources
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.