Industry Data
Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,200 practice locations across the country.
Here, we share September 2023 practice data reported by GPN on Oct. 9. The large decreases in all categories compared with August 2023 are likely the result of a back-to-school trend or spike during the month of August, shares GPN.
This month’s OBT “Practice Pearl” focuses on forecasted data for the year ahead.
Practice Pearl
“Using historical results allows us to also look forward and forecast what is most likely to happen in the near term,” shares GPN.
Drawing from its database of 2,200-plus ECP locations distributed across the U.S., GPN tracked unit sales over four key categories (eye exams, contact lenses, frames, and spectacle lenses) to estimate future outcomes.
Average quarterly growth forecast, Q4 2023 to Q4 2024
Exams: 5.92%
Contact Lenses: -0.36%
Frames: 1.34%
Spectacle Lenses: 2.03%
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