Incorporating new technology into the optical and exam room should make experiences better for both staff and patients. Investing in advanced diagnostic equipment, tech tools in the dispensary and lab, and software can enhance the quality of services you provide. This can improve efficiency and attract clients seeking modern solutions.
Careful consideration should be made ensuring that the investment of time and money in new tools and systems makes life easier, rather than creates an obstacle that bogs down users and reflects poorly on the ability of the team. Looking around the optical, there are likely tools already present that can showcase the technological marvels that exist in the exam room and in the creation of a new pair of glasses.
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1. Make lens verification visible by moving your lensometer to a location where patients can see the process. This simple step can aid in easing concerns during troubleshooting situations and show the knowledge and skills of your optical team.
2. The internal images taken during eye exams are interesting; show and share them with patients. Let them snap a picture or offer to email them. This leads patients to show and tell friends and family and can result in additional referrals to your practice.
3. Explain the sensation of progressives, especially for first-time wearers. Ask your lens provider about visual simulation apps for tablets or virtual reality headsets to help demonstrate to patients.
4. Review your business’s mobile functionality. Does your website work quickly and flawlessly on mobile? Is relevant information found within a click or two? Address any pain points and optimize for mobile friendliness.
5. Do not overlook cybersecurity measures. Ensuring data security is crucial, regardless of business size. Conduct a security audit. Check that antivirus software is up to date and that firewalls are strong. Ensure backups are secure and accessible. Review email and safe-sender protocols with staff.
6. Do you have equipment in the office that is a hindrance? Check in with each employee and have them demonstrate usage. Ensure they are comfortable and know how to use the technology correctly to avoid errors. Schedule additional training if needed.
7. Using artificial intelligence (AI) to create social posts and images can save time and effort. It is a great way to test and play with technology. Identifying AI images with a disclaimer shows your transparency and ethicality.
8. Digital counter cards and posters are a great way to showcase additional point-of-purchase material in an eye-catching and engaging way. In window displays, they catch the attention of passersby and create a plug for the products within your optical.
9. Made-to-order eyewear is more accessible and affordable than ever before. Having a collection that offers customization options for hard fits or clients who want one-of-a-kind eyewear can set your office apart.
10. Integrating customer relationship management software is worth the time and cost, regardless of office size. It can streamline and manage customer interactions, track leads, show patterns in buying, and aid in personalizing the customer experience.
