#EBNewProducts: Retail Fashion

Biome-Based Function

The latest Dita-Lancier sunwear collection from Dita Group is crafted with the different visual requirements for land, sea, and air in mind. Dita-Lancier’s Land lens provides full polarization and high contrast for land-based activities, the Sea lens reduces glare from water with maximum polarization, and the Air lens lacks polarization to enhance contrast and depth perception, ideal for high-altitude environments.

Crafted from TR-90, a lightweight nylon-based material, the sun styles are designed to be lighter than acetate. Optical styles are made with ultralight titanium for a durable, weightless fit. Frames feature a screwless hinge system with a custom hinge pin that holds temples open or closed.

»MSRP: $299 to $449 »dita.com

Vintage Boho Chic

The latest collection of Elle eyewear from Charmant USA introduces four new models that blend classic and contemporary styles with a feminine, boho-chic flair. Influenced by vintage and wave motifs, the designs feature a color palette that ranges from whites and light grays to natural greens and blues, as well as bold blacks and dark reds. Crafted from acetate derived from cotton flowers and TR-90, the frames are durable, flexible, and hypoallergenic, according to Charmant.

The Elle EL13566, pictured here, is a round optical style with flat-topped TR-90 rims and metal temples with a vintage pattern.

»MSRP: $175 to $200 »charmant-usa.com

Refreshed Classics

Altair Eyewear introduces a new collection from Cole Haan, blending traditional craftsmanship with modern design. The collection includes Cole Haan’s debut low-bridge optical frames, offering eight styles for women, men, and gender-neutral wear, featuring elevated silhouettes with subtle ’70s-inspired details. Additionally, the brand reintroduces its sunwear line with six new gender-neutral styles—refreshed classic designs with updated silhouettes and color palettes.

The Cole Haan CH3507, pictured here, is a thin metal unisex style flaunting a classic round silhouette—available in pink, black, and honey tortoise.

»MSRP: $125 to $215 »altaireyewear.com

Sustainable Style

L’Amy America introduces new styles to its fall 2024 Ben Sherman collection—three eco-conscious optical styles crafted from sustainable materials like biodegradable acetate and recyclable stainless steel. The collection features rectangular and geometric silhouettes with details like sculptural bevels, cut-down millwork, and paddle-shaped temples adorned with the brand’s signature logo inspired by vintage aviation emblems. Designed with a narrower fit, the frames range from 51 mm to 52 mm and include spring hinges.

The Ben Sherman Main, pictured here, is a geometric stainless steel optical
style featuring a pattern rim wire and tapered temples.

»MSRP: $157 to $193 »lamyamerica.com

Vintage Vibe

Colors in Optics releases its fall 2024 men’s sunglasses capsule, featuring five vintage classics refreshed with a modern twist in a range of bold colors and silhouettes. Handcrafted from Italian acetates, lightweight stainless steel, or a combination of both materials, the frames are available in a range of on-trend colors, subtle embellishments, and bold silhouettes.

Want more product news?
Click here to visit #EBnewProducts for a constantly updated, curated collection of products to know.

The Color in Optics Wooster, pictured here, is an oversized square acetate style featuring a keyhole bridge, pin-rivet hinges, and dot embellishments on the front and temples.

»MSRP: $175 »colorsinoptics.com