Ahead of the Curve

How can you “future-proof” your business? 

Geoff Colvin, award-winning Fortune editor and bestselling author, spoke to an audience of CooperVision customers at Vision Expo West on that very question. Following the event, EB sat down with the thought leader for three crucial insights individuals can use to achieve success amid constant change.

With the first three quarters of 2024 in the rearview, use this checklist as a checkup for your business.

□ Unveil Fresh Opportunities.
“Find surprising new ways to create value,” urges Colvin. “Continuously changing the business model is now mandatory.”

□ Prioritize Connection.
“[People are] the most valuable asset in any business,” Colvin shares. “We are hardwired as human beings to be social; we have to interact with one another in person.”

□ Embrace Reality.
“[Great business leaders] confront reality—not as it used to be, not as you wish it were, but as it is, and then you do what must be done.”