Features
A Place in the Sun
By Kerri Ann DeCindis
10 Frame-Focused Findings
Top market trends in buying and inventorying frames and sunwear.
By Stephanie K. De Long
Ready, Set, Orlando
Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.
Departments
Editor's Letter
By Kerri Ann DeCindis
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN unveils key insights on sunwear trends.
Staff Hiring, Training + Retention
Getting staff members prepped ahead of an industry trade show doesn’t have to be daunting. Here, EB shares how to get your team up to speed.
By Stephanie K. De Long
Lab Insider
Two eyecare professionals discuss the benefits of retail-trained staff in the lab space.
By Veronica Daub
Social Cues
Uneasy about social media? Fear not, as EB kicks off a new social media-focused column with top inspiration for eyecare pros. This month, optical pro Sheena Taff divulges tips for ECPs who may get anxious about being in front of the camera.
By Sheena Taff
Retail Fashion
Trending style for the optical + beyond
Retail Tech
Cutting-edge products for the optical + beyond
News
Optical Women's Association Honors Women in Leadership
The Optical Women's Association (OWA) honored women in leadership at its annual champagne breakfast aligning with Vision Expo East in Orlando, FL.
Prevent Blindness Celebrates Person of Vision Award Recipient Howard Purcell, OD
The award recognizes recognizes an individual, corporation, or organization that champion healthy vision and its importance for a healthy life.
Vision Expo East Course Highlights the Power of Personal Online Branding for ECPs
Industry expert shares insights into marketing yourself as a professional beyond your business.
EB Game Changer Cira Collins Presents on Sports Vision
The celebrated optician led a course at Vision Expo East titled "Work Hard, Play Harder: Sports Vision In Motion."