A Place in the Sun

By Kerri Ann DeCindis

10 Frame-Focused Findings

Top market trends in buying and inventorying frames and sunwear.

By Stephanie K. De Long

Ready, Set, Orlando

Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.

Editor's Letter

By Kerri Ann DeCindis

TrendSpotting

The Biggest Trends in Sight

By Kerri Ann DeCindis

Optometric Business Tracker

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN unveils key insights on sunwear trends.

Staff Hiring, Training + Retention

Getting staff members prepped ahead of an industry trade show doesn’t have to be daunting. Here, EB shares how to get your team up to speed.

By Stephanie K. De Long

Lab Insider

Two eyecare professionals discuss the benefits of retail-trained staff in the lab space.

By Veronica Daub

Social Cues

Uneasy about social media? Fear not, as EB kicks off a new social media-focused column with top inspiration for eyecare pros. This month, optical pro Sheena Taff divulges tips for ECPs who may get anxious about being in front of the camera.

By Sheena Taff

Retail Fashion

Trending style for the optical + beyond

Retail Tech

Cutting-edge products for the optical + beyond

Last Look

The EB Questionnaire with Evie Lawson, OD

By Kerri Ann DeCindis