2025 #EBGameChanger Awards

EB proudly presents the eighth annual #EBGameChanger honorees, 10 industry professionals who are changing the game across opticianry and optometry.

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

Retail Tech: EssilorLuxottica, Bausch + Lomb, ABB Optical Group

Cutting-edge prodcuts for the optical + beyond

Optometric Business Tracker: 2026 Economic Forecast

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN delivers an economic forecast for the eyecare market in 2026.

By Ron Krefman, OD

Interior With Intention 

Visual Merchandising + Store Design

Checking in with an #EBGameChanger: Optical pro and 2024 #EBGameChanger honoree Danielle Crull, ABOM, shares how her new space aims to make vision care an unforgettable experience.

By Kerri Ann DeCindis

Challenging the Status Quo

Editor's Letter

By Kerri Ann DeCindis

Today's Consumer

TrendSpotting

By Jennifer Ford, content director

Are You Review Ready?

Staff Hiring, Training, and Retention

By Stephanie K. De Long

Retail Fashion: Enduring Femininity

Trending style for the optical + beyond

Donna Karen, OGI Eyewear, OVVO Optics, Stuart Weitzman, Coach

Last Look

The EB Questionnaire with Helen Whitaker 

By Kerri Ann DeCindis