Features
Eye on AI: Judgment is Your Job
Eye on AI
Artificial intelligence expert Dan Chuparkoff explores how AI can support eyecare professionals—while reinforcing the enduring importance of clinical judgment.
By Kerri Ann DeCindis
A Greener Frame of Mind
Sustainability is gaining traction across the optical industry, with growing emphasis on eco-conscious materials, production methods, and practice-level initiatives. Here, a look into how brands and providers are integrating greener approaches—from recycled and bio-based frames to reduced-waste operations—while balancing performance, style, and patient expectations.
By Stephanie K. De Long
Appealing to Athletes
From everyday patients to elite competitors, sports-performance vision care reframes every exam as an opportunity to enhance visual acuity, contrast sensitivity, and neurocognitive function—while helping eyecare professionals unlock an often-overlooked niche through community outreach, targeted testing, and tailored solutions.
By Vittorio Mena OD, MS
Beyond the First Pair
Practice Growth Playbook
How ODs and staff lay the groundwork for multiple-pair purchases through language, assumptions, and lifestyle framing—long before frame selection begins.
By Jordan Foster, ABO, NCLE
Leading a High-Performing Eyecare Team
Staff Hiring, Training + Retention
What motivates team members to do their best work—and where do business leaders get it wrong?
By Kerri Ann DeCindis
Building Skills That Last
Staff Hiring, Training + Retention
Putting the 70-20-10 approach to training into practice—your eyecare practice.
By Stephanie K. De Long
Step Out, See More
Back to Basics
True vision extends beyond the practice. From conferences to committees, learn how involvement in the broader optical community can reignite your passion and expand your professional perspective.
By Sheena Taff
Supported Content
Could Financing Solutions Unlock Patients' Buying Power?
Research indicates patients are willing to buy more.