In alignment with one of EB’s five eyewear trends for the season, the Colors in Optics Fresh Green Capsule Collection celebrates this versatile hue—a standout color that represents freshness, sustainability, growth, and vitality, Colors in Optics shares.
LTD Eyewear marks its 75th anniversary with the launch of a new eyewear design: The Clark blends popular rectangular and oval silhouettes, offering a modern take on men's eyewear that is designed to fit and enhance most men's face shapes.
Nike introduces six new eyewear styles from Marchon—four performance-focused frames and two streetwear styles, all featuring a road tint and an orange mirror lens.
The new Pucci Eyewear collection from Marcolin blends playful and elegant elements with a mix of futuristic and vintage-inspired styles.
Genesis from Altair Eyewear presents its summer 2024 collection featuring timeless, comfortable optical styles for men and women.
Originally introduced in 1957, Persol's 649 sunglasses have been refreshed with archive-inspired design details and three new color combinations from EssilorLuxottica.
Minamoto has introduced an eyewear collection inspired by Japanese culture and Zen philosophy—unisex frames crafted from beta titanium and bio-acetate characterized by minimalist design.
The Demi + Dash collection from ClearVision Optical has introduced seven new styles, featuring new color options like clear and tortoise and the first all-girls models in the Flexyz subcollection, which features a resilient hinge system and adjustable temples.
Adidas Sport Eyewear introduces the Dunamis, a frameless sports performance shield that draws inspiration from the Greek concept of inner potential, the Marcolin brand shares.
United Colors of Benetton introduces its Spring/Summer 2024 optical collection from Mondottica—eight new playful and contemporary styles for men and women.
Costa Sunglasses has revealed Whitetip Pro, a redesign of one of the EssilorLuxottica brand’s bestselling frames, to mark Whitetip’s 10th anniversary. The Whitetip Pro includes new performance features, designed for anglers, that help keep frames in place, reduce fog, and redirect sweat.
Barton Perreira’s Spring/Summer 2024 Collection features 11 new frames inspired by the diverse beauty found across the globe—from the sunsets of California to the waters of the Caribbean, the brand shares.
Illa by ClearVision Optical has introduced four new optical styles with new colorations, including transparent and milky finishes—plus more petite sizes, a men’s metal combination design, and new fade colorations for the brand’s bestselling designs.
Jimmy Choo has released its Spring/Summer 2024 Eyewear Collection, a mix of optical and sun style additions to its Crystal, Pearl, Monogram, and Diamond design signatures available from EssilorLuxottica.
Lacoste has revealed the L.12.12 Trim, a fresh interpretation of one of the Marchon Eyewear brand’s most recognizable concepts.
Morel has revealed its latest men’s style crafted from 100% aluminum, the Hallum, designed for enhanced comfort and durability.
Independent British eyewear brand Cutler and Gross launches the Desert Playground collection, available from Marchon Eyewear. The seven optical and five sunglass styles pay homage to the grandeur of 1950s Hollywood, highlighted by the campaign’s setting in Palm Springs.
Michael Kors unveiled its Spring/Summer 2024 eyewear collection from EssilorLuxottica—a mix of men and women’s styles featuring an array of high-end materials, dynamic colorways, and innovative constructions. For the first time, this Michael Kors collection includes optical styles for men.
Raen unveiled its Spring/Summer 2024 collection—four sun and four optical styles inspired by California’s ethos of individuality and self-expression, the brand shares.
The Black Series, the latest collection from Linda Farrow, celebrates the connection between luxury and masculinity with four styles that deliver a modern flair to classic silhouettes.
Eddie Bauer reveals its latest collection of sunglasses from Charmant, a mix of styles crafted from lightweight TR-90 and metal materials. The sunglasses feature polycarbonate polarized lenses with a curvature designed to hug the shape of the wearer’s face, providing a wider field of vision and more protection from harmful sunlight.
Oakley has introduced two new performance eyewear styles crafted with insight from athletes to unlock optimal potential, each set to appear at the Summer Games, shares the EssilorLuxottica brand. A culmination of the best elements from Oakley’s sports offerings, the frames are engineered to provide lightweight comfort—cleverly dubbed Oakley’s “most forgettable eyewear yet” due to their weightlessness.
Arnette has teamed up with Girl Skateboards to release a two-piece capsule collection from EssilorLuxottica. The two sun styles harken back to the spirit of ’90s subculture, crafted from bio-based nylon with options in black recycled plastic.
Randolph has partnered with W’menswear to launch a four-piece apparel and accessories limited-edition capsule collection that memorializes history. Led by a team of women, the W’menswear x Randolph collaboration celebrates the stories of female pilots who paved the way for future generations of women in the field.
Lacoste has introduced a new Active Line sun style from Marchon Eyewear, frames that combine the brand’s sport heritage with urban allure.
J.F.Rey has introduced a collection women’s optical styles, acetate frames featuring beveled fronts and oversized silhouettes across a range of expressive colorways—packed with personality and character.
Zeiss has launched the Beyond sun and optical styles from Marchon, featuring telescopic temple technology for an adjustable fit.
Lindberg, available from Kering Eyewear, has revealed the latest evolution of its award-winning Thintanium collection, recognized for its innovative approach to minimalist design. Characterized by the use of ultrathin titanium plates, the collection now includes acetate rims, unlocking the ability to mount thinner lenses, according to the Danish eyewear brand.
Morel has introduced new additions to its drill mount line for women—frames designed without screws or soldering, bringing minimalism to new levels.
Versace Eyewear has introduced three new frames to its latest men’s collection with a campaign starring Dwayne Wade. The second iteration of Versace’s collaboration with the NBA champion also marks the debut of Versace Profiles, a new project that highlights personal stories of the talent starring in the EssilorLuxottica brand’s campaigns.
Victoria Beckham has introduced five new styles to its Fall/Winter 2023-2024 collection—a mix of sun and optical frames from Marchon Eyewear that exude the brand’s signature aura of nonchalant luxury.
Mondottica USA has released two new styles for men to its Hackett Bespoke optical collection for the fall/winter season—contemporary additions to the British luxe design signature of the brand.
Match Eyewear has introduced four new optical styles for men to its Helium Collection—two acetate and two full-metal styles, each utilizing an architectural edge to create a sense of masculinity.
Illa by ClearVision Optical has expanded its collection, revealing four new styles alongside some of the brand’s bestsellers refreshed with new colorways. With the expansion, Illa welcomes the introduction of metal components and petite sizing.
Marchon Eyewear has released a Karl Lagerfeld shield design for the brand’s Fall/Winter 2023/2024 collection.
Columbia Sportswear has launched a limited-edition collection inspired by “Star Wars”—specifically, Luke Skywalker’s orange flight suit. Designed with adventure in mind, the nine-piece Skywalker Pilot Collection includes gear for facing the winter elements, including a one-piece ski suit, ski jacket, and snow goggles.
The latest Seraphin Shimmer styles from Ogi Eyewear draw inspiration from the opulence and architectural impact of Art Deco, blending modern elements with a nod to the 1920s—a combination of Seraphin's Japanese craftsmanship with intricate crystal details, resulting in bold, oversized designs.
Aligning with its launch of clariti 1 Day Multifocal 3 Add, CooperVision recently hosted an Innovation Tour in September at its manufacturing facility in San José, Costa Rica. EB editor-in-chief Kerri Ann DeCindis joined the tour, which included three days of presentations on topics such as product innovation, presbyopia, and sustainability; an in-person, walk-and-talk look at the facility; and insightful roundtable discussions with top eyecare professionals and innovators in the contact lens field.
