Aug. 17, 2020 — Essilor and Luxottica, subsidiaries of EssilorLuxottica, and Luxottica’s EyeMed, have launched EssilorLuxottica 360, a new commercial program designed to drive growth for independent eyecare professionals across the U.S.

As ECPs work to rebuild and enhance their businesses amid today’s obstacles, EssilorLuxottica 360 aims to help practices increase traffic, visibility, and capture rate; and deliver added support around an enhanced patient experience to improve practice profitability.

“EssilorLuxottica 360 is the first EssilorLuxottica commercial program to launch and it’s exclusive to independent doctors and opticians—delivering on the power of a combined company that can only be felt through a fully integrated approach to eyewear and eyecare,” says Rick Gadd, president of Essilor North America. “We know the independent is the cornerstone to our industry’s survival, and supporting them through these unprecedented times is critical to their success.”

According to the company, EssilorLuxottica 360 members will receive prioritized positioning across locators, as well as incremental patient traffic and visibility driven by advertising and preferred placement with EyeMed through its PLUS Provider program. 

To enhance ECPs’ virtual and social media footprint, EssilorLuxottica 360 will give members access to the company’s digital tools such as the Smart Shopper, designed to enhance the shopping experience by creating an endless aisle of products and offering virtual try-on capabilities. Members will also have access to product customization tools for the Ray-Ban and Oakley brands as well as Luxottica’s digital windows. EssilorLuxottica has invested in tools to help ECPs manage and amplify their social media channels with branded content to drive consumers to their practice.

“Now more than ever, independent eyecare professionals are looking to the industry for support and innovation. High-quality frames and lenses, better service, higher patient satisfaction, increasing sales, visibility, and profitability—these are the avenues we focused on when building EssilorLuxottica 360 together,” says Fabrizio Uguzzoni, president of Luxottica wholesale North America. “We are still at the beginning of our journey, but our goal is to be the best partner to the independents, creating more opportunities for them to grow and better serve their patients.” 

To provide independent ECPs with a full view of their practice opportunities, the program incorporates a dashboard highlighting frame and lens analytics. Members will have access to an extensive training program, including product and category in-office and virtual training.

EssilorLuxottica 360 is available to Essilor Experts and Essilor Partners that wish to strengthen their practice through Luxottica’s brands, and to Luxottica Gold and Diamond customers that wish to strengthen their practice through Essilor lenses. Members of EssilorLuxottica 360 will have access to special commercial terms on their Luxottica Frame and Essilor lens purchases.

For more information: EssilorLuxottica360.com.