Jan. 14, 2021 — De Rigo and DIFF Eyewear have announced an exclusive distribution deal, effective immediately. 

Under the multiyear agreement, De Rigo will be the sole distributor of both DIFF Eyewear sun and optical frames in the North American optical market, made available through De Rigo REM’s sales channels, an L.A.-based subsidiary. 

“This is a brand with significant social media power that has seen exponential growth online and in the consumer space,” says Michele Aracri, managing director at De Rigo Vision. “Now, for the first time ever, we are able to offer it to our independent practices and establish an equal playing field among other disruptive e-commerce eyewear brands in the market. Furthermore, our partnership with DIFF Eyewear allows us to expand our offering into a more accessible price point and younger demographic, creating an exciting competitive advantage for our customers moving forward.” 

American-based fashion eyewear company DIFF Eyewear has gained robust consumer loyalty (via diffeyewear.com and at department and specialty stores throughout the U.S. including Dillard’s, Nordstrom, Tilly’s, and the Buckle) through its celebrity and brand partnerships, premium digital and social media marketing, and its dedication to giving back to underserved communities globally. 

DIFF has shared that its donated more than 1.5 million pairs of reading glasses to individuals in need and has provided support for eye exams, surgeries, glasses, and medicine for every pair of frames sold.

De Rigo’s launch collection of DIFF Eyewear consists of two optical, six sun, two readers styles. Select styles will be available with blue light-blocking lenses. The collection retails for $85 to $95.

“We had been critically searching for a partner who would appropriately represent the DIFF brand within the U.S. optical channels, and further, who could also introduce DIFF to Canada and possibly European markets in the near future; expediting consumer awareness, localized marketing, and sales distribution of our brand,” says Bob Ross, CEO of DIFF Eyewear. “These networks can be difficult and time consuming to navigate; we found that partner in De Rigo.”

For more information: derigo.us.