June 10, 2021 — The Mido trade show recently concluded its digital edition, which took place June 5-7. Show organizers have shared that digital edition attracted nearly 50,000 interactions on the business platform, 438 display pages, and more than 5,700 registered users (50% internationally). Organizers share that the majority of participants were European, followed by Americans and Asians. B2B interactions are still available on the Mido platform.

“The first ever Mido 2021 digital edition has closed and we are extremely pleased with the outcome, thanks to the extraordinary efforts of the entire team,” says Mido president Giovanni Vitaloni. “Despite the very turbulent year that put us to the test, we were able to strengthen and build new confidence and trust, and we produced a digital trade show that came as close as possible to an in-person fair. There was a multitude of users and interactions, many more than expected. Thus, we are even more eager to return to meeting in person at Milano next year, while reassessing the expedience of the online format that allowed us to reach new exhibitors and visitors.”

The digital edition of Mido hosted more than 30 exclusive online events and 60 speakers, including creatives in various fields such as photographer Albert Watson, chef Massimo Bottura, designer Fabio Novembre, and more. 

The 2021 Mido BeStore award went to Kempkes Optiek by Carlo van Kleij (Holland) for the Design Category and to Optician Store by Romica Romascu (Romania) for the Innovation Category. Users of the digital platform also elected the Your BeStore, a special category in the contest section, where attendees could vote for their favorite optical shop; the winner was Eyes on Sheppard by Kerry Salsberg (Canada). 

Mido will host an in-person show from Feb. 12-14, 2022 in Milan.

For updates: mido.com/en/.