Dec. 23, 2021 — Trade show organizers have shared updates and approaching deadlines for Mido 2022, scheduled for February 12-14 at Fiera Milano Rho in Milan.
 
This year, attendees will be able to take trains provided by Mido organizers, with a stop at Fiera Milano Rho.
 
Health and safety guidelines adhere to Italy’s protocols regarding all public events: green pass, social distancing, compulsory use of masks, and the sanitization of meeting spaces and objects.
 
“Our main objective is to safeguard the health of workers and visitors and we are doing everything in our power because, compared to the past, shows are now possible, although they require strict planning and adherence to regulations throughout the event organization process, during stand setup and while the event is in progress,” says Mido president Giovanni Vitaloni. “An arduous task, but the global eyewear industry needs events like ours, that has never looked back. Thanks to the backing of many partners, including the Ministry of Economic Development, Fiera Milano, Italy’s Ministry of Health, and ITA (Italian Trade & Investment Agency), we are able to confirm the traditional Mido format and to reassure participants, anxious to meet again, that they will have hands-on access to products and materials, and have experiences that the virtual event cannot offer.”
 
For more information on specific in-person events on tap for Mido, click here.
 
Exhibitors and attendees should also take note of Mido’s approaching deadlines:

• The deadline for nominations for the new Stand Up for Green contest is Jan. 15.  The contest recognizes exhibitors that display outstanding environmental stewardship and sustainability. Winners will be announced on Saturday, Feb. 12, during Mido’s opening-day events.
• The deadline for nominations for the BeStore Award is Jan. 12. Organizers share that this award honors stores that offer an outstanding shopping experience, retail space, materials and furnishings (design category), and for their customer service, external communications, as well as the history of the store and its human and emotional qualities (innovation category).
• The YourBeStore virtual award will also return for 2022, with Mido digital edition users voting for the best optical center. The winner will be announced on the Mido platform and its social media channels by Feb. 16.

“For the 2022 edition, we chose keywords like sustainability, innovation, and the future, but the real concept that unifies the entire industry at the show is resilience,” says Vitaloni. “After two years of conducting business online and the cancellation of in-person events, the industry wants to come back. Clearly, at this time, we cannot say the pandemic is over, but our country is responding proactively, and, with the administration of boosters, we are confident that in a couple months we will feel even safer and able to continue on the journey forward as an industry, all together, in Italy and internationally.”

For further updates: mido.com/en.