April 22, 2021 — Consumer insights company Numerator has shared top findings on current shopping behaviors compared to pre-Covid levels. 

Numerator’s insights include: 

1. Vaccinated shoppers’ in-store sales have increased steadily each week, and are currently up 15% compared to the average week in 2020. Source: Numerator’s Vaccinated Shopper Behavior Tracker
2. Online sales are also rising (up 22%) for vaccinated shoppers. Source: Numerator’s Vaccinated Shopper Behavior Tracker
3. For vaccinated shoppers, home improvement (+75%), gas and convenience (+26%), and quick-service restaurants (+20%) have the highest sales increases compared to 2020. Source: Numerator’s Vaccinated Shopper Behavior Tracker
4. Compared to pre-pandemic levels in 2019, 59% more households are shopping online each week, and 39% more are shopping online compared to 2020. Source: Numerator’s Reopening Shopping Behavior Index
5. Online sales have approximately doubled above 2019 levels, and the majority of tracked channels are showing sales increases. Source: Numerator’s Reopening Shopping Behavior Index

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