June 3, 2021 — Transitions Optical is hosting an educational experience for eyecare professionals, industry trainers, and sales reps from June 13-16 at the JW Marriott Grande Lakes in Orlando, FL.

The event, Transitions The Studio, will allow attendees to interact with experts on effective storytelling and patient education strategies and Transitions training professionals focused on the brand’s lens portfolio, including the new generation of Transitions XTRActive lenses and the new Transitions XTRActive Polarized lenses. 

“We see Transitions The Studio event as the start of a unique community of trainers. We want to empower the many trainers, sales representatives, and eyecare professionals that are advocating for and educating others on the vision, light protection, and style benefits of Transitions lenses in any light,” says Patience Cook, Transitions Optical’s director of  marketing, North America. “This event is for you if you are a coach or trainer who loves the Transitions brand, and you want to have an enjoyable and immersive experience learning and contributing your point of view.”

According to Transitions Optical’s 2020 U.S. ECP Brand Tracking research, 84% of ECPs report that sales rep and brand consultant visits and training are an important source of information when deciding on what lens products to recommend to patients.

Transitions The Studio is designed to help attendees increase product knowledge on photochromics and build sales, dispensing, and eyewear styling skills. Opticians attending the event can learn about (and gain an ABO/POF credit for) Transitions XTRActive Polarized lenses. In addition, attendees will be the inaugural members of a new trainer community on TransitionsCampus.com following the event.

The company has shared that Covid-19 safety protocols will be in place, including social distancing and mandatory wearing of face masks. The exclusive event has a limited capacity; individuals interested in attending can request a spot at TransitionsPRO.com/WhatsHot.