July 28, 2021 — With the goal of supporting eyecare professionals in enhancing patient flow and boosting profitability, the VSP Global Premier Program announced the rollout of new offerings for VSP-network optometrists.
“We understand that providing valuable patient care and juggling all it takes to optimize and grow a practice is no easy task,” says VSP Global chief network officer Michelle Skinner. “This is why the VSP Premier Program is constantly evolving and looking for new ways to not only be a resource, but offer real and tangible solutions for doctors to grow and differentiate their practice.” 

In addition to the existing programs in the VSP Premier Program, eligible eyecare practices will also receive the following opportunities:

• VSP Premier Program Shared Savings: Between August and mid-October 2021, network doctors will be eligible for a one-time shared savings payment between $500 and $10,000 based on purchases of VSP products and their Premier Program level.
• Eyefinity Practice Management Credit: Eligible practices will receive up to a $2,200 credit on a new or existing Eyefinity Practice Management subscription when their practice reaches Platinum or Gold level by the end of 2021.
• National Advertising Campaign: A national advertising campaign will encourage VSP’s more than 80 million members to visit private practices participating in the VSP Premier Program for their annual comprehensive eye exam. Starting in August, a mix of television, radio, streaming audio, social media, and digital advertising will highlight the important role optometrists play not only in delivering eye care, but also helping monitor overall health. Additionally, Platinum and Gold level practices will have access to a robust digital marketing toolkit with campaign assets to support their local efforts in attracting more patients.
• Community Networking Events: Starting in August, a series of doctor forums and roundtable events will take place across the country, giving doctors the chance to network, connect, and engage in valuable peer-to-peer discussions on topics important to them. 

For more information: vspproviderhub.com.