Oct. 19, 2023 — Fittingbox has announced its acquisition of Ditto Technologies Inc., a virtual eyewear try-on technology provider.
 
Founded by Benjamin Hakoun and Ariel Choukroun in 2006, Fittingbox offered the first virtual mirror, according to the company, enabling online shoppers to try on glasses through their devices. Fittingbox shares that the acquisition of Ditto—the company’s first acquisition—will reinforce its leadership in the realm of virtual eyewear try-on technology.
 
“By coming together with Ditto…we will have the largest customer portfolio in the digital eyewear industry with customers across all continents and increased offerings in the [U.S.], Europe, and Japan,” says Hakoun, CEO of Fittingbox.
 
 “With a technological edge backed by a portfolio of now 25 patents including the ones acquired through this transaction, we will pursue our strategy of investment in building cutting-edge digital technology for eyewear,” adds Choukroun, chief technology officer of Fittingbox.
 
As an affiliate of Ditto Technologies Inc., Luna Solutions LLC’s parent company CNT Holdings will become a shareholder, joining investors Fielmann Group and JINS as Fittingbox board members. Hakoun and Choukroun will remain the largest shareholders of the company.