Sept. 12, 2023 — Singapore-based Neso Brands has announced its acquisition of a significant stake in Le Petit Lunetier, an eyewear brand based in Paris.
 
With its $4 million investment, Neso Brands plans to expand Le Petit Lunetier’s presence in Europe and introduce it to Neso Brands’ core markets in Asia and the Middle East. Additionally, the cofounders of Neso Brands—Bjorn Bergstrom, CEO, and Peyush Bansal, CEO of the Lenskart Group—will join Le Petit Lunetier’s board of directors.
 
Le Petit Lunetier is a direct-to-consumer eyewear brand with 16 stores in France and a strong online presence. As a licensed optician chain, the brand offers prescription lenses that are reimbursable through France’s public health insurance.
 
“We are very excited to have Le Petit Lunetier join our portfolio of global brands and support its next phase of growth,” says Bergstrom. “This strategic investment marks our first foray into the European market and we are thrilled to begin this journey…to grow the brand’s potential, both across France and internationally.”
 
Part of the Lenskart Group, Neso Brands’ portfolio also includes Japanese eyewear brand Owndays and intelligence software companies TangoEye and GeoIQ. Following the investment, Neso Brands will roll out TangoEye’s predictive analytics technology throughout Le Petit Lunetier’s retail stores.
 
"We look forward to leveraging Neso Brands’ deep operational expertise to further our company ambitions,” says Jérémie Encaoua, co-founder of Le Petit Lunetier.