May 11, 2023 — Numerator’s Private Label Trends dashboard tracks private label manufacturers across channels, consumer groups, and categories.
 
Here are a few key takeaways from the first quarter of 2023:
 

• Down 0.12 percentage points in the first quarter of 2023 compared to Q1 of 2022, private label accounts for 18.4% of total consumer packaged goods (CPG) spending.
• The health and beauty sector saw a decrease of 0.43 percentage points.
• Middle- and high-income households are more likely to save money by purchasing private-label goods—39.6% and 40.1% of consumers surveyed, respectively—compared to low-income households (32.6%).
• The idea that price is more important that brand name is most common among low-income consumers (31.3% compared to 27.5% of all respondents).
• The most popular CPG private label brands are Great Value (81.2%), Equate (65%), Marketside (59.4%), and Freshness Guaranteed (53.6%).
• Considering household penetration, the top three fastest-growing CPG private label brands in Q1 of 2023 are Amazon Basics (+4.6 points), Aldi (+2.6 points), and Favorite Day (+2.3 points).

 
For more information: numerator.com.