June 15, 2023 — Safilo has announced its reorganization for North America and its sport division with the appointment of Francesco Rinaldi Ceroni as president of the company’s global sports division and Vittorio Verdun as president of the North American market.
 
Ceroni brings his expertise and knowledge of the sports sector to his new role, where he will leverage Safilo’s portfolio of outdoor brands and capabilities across international markets to contribute to the company’s sport channel, which is expected to account for an estimated 12% of its sales by 2027.
 
Verdun brings more than three decades of executive experience, including 13 years in the eyewear industry, to his new position, where he will work on business development and strategy for all channels.
 
“We are thrilled that with Francesco Rinaldi Ceroni we have a strong leader of one of the core building blocks of our group’s growth strategy. Furthermore, we welcome Vittorio Verdun as the president for the North American market. With his wealth of experience, knowledge, and extensive skillset, he will optimally lead Safilo U.S. and Canada,” says Angelo Trocchia, CEO of Safilo Group.