April 11, 2024 — Myopia Profile has announced significant growth in traffic and engagement on its website, indicating accelerating interest in myopia etiology, prevention, interventions, and clinical practices.

The organization attributes the 50% year-over-year increase to the website’s new features and functionalities implemented last year to provide more comprehensive product and scientific information. The resulting surge signals demand for myopia resources and educational materials to advance the myopia management category and positive patient outcomes, Myopia Profile shares. The top six countries accessing Myopia Profile’s free content were the U.S., India, the U.K., Australia, Canada, and Singapore, respectively. 

“With over 200 countries seeking information on diverse topics in myopia and children’s vision care, it’s evident that there’s huge appetite for high-quality and effective content,” says cofounder of Myopia Profile Kate Gifford, Ph.D., BAppSc(Optom)Hons. “We’re delighted to offer invaluable and ever-expanding resources, aiding in the fight against the escalating myopia epidemic.”

Myopia Profile’s consumer-facing website dedicated to providing parents with free evidenced-based, accessible myopia information also saw significant growth, with the three most popular topics being screen time, atropine eye drops, and spectacles. Myopia Profile shares that this suggests a transfer of prevention and care information from eyecare professionals to caregivers.

“We consistently engage with users to ensure we deliver the most relevant information tailored to their needs and practices,” says Dr. Gifford. “By listening to their feedback, in combination with keeping our eyes on the latest research, we can update our site with the most current information available. This ongoing process is rewarding because we understand that we are delivering precisely what ECPs need to assist their patients effectively.”