Sept. 26, 2024 — Myopia Profile is wrapping up the second year of Myopia Action Month this September with significant engagement from eyecare professionals around the world. The initiative, aimed at raising awareness and improving myopia care, experienced a notable increase in participation and interaction throughout the month.

Website activity on MyopiaAction.com grew by 16% compared to the previous year, while social media engagement saw a significant rise, with 10 times more posts from ECPs, professional organizations, and myopia advocacy groups. Only 10% of the social media content was generated by Myopia Profile itself, reflecting strong organic interest from the global eyecare community.

“We're thrilled to see such incredible global interest during Myopia Action Month, with eyecare professionals from all corners of the world embracing this important initiative,” says co-founder of Myopia Profile Kate Gifford, Ph.D., BAppSc(Optom)Hons. “This year’s participation demonstrates a rising commitment to advancing myopia care and raising awareness about its impact on children’s eye health.”