Throughout October 2026, Charmant USA will make a donation to Breast Cancer Research Foundation (BCRF) for each Isaac Mizrahi New York eyewear frame purchased, according to a press release. Charmant USA employees will also participate in an internal breast cancer awareness walk. The company will sponsor each participant and make an additional donation to BCRF. Participants can contribute an additional $2 which will also go to the foundation to receive a pair of breast cancer awareness sunglasses.

According to the press release, BCRF is the largest private funder of breast cancer research worldwide, including metastatic breast cancer research, and supports more than 260 scientists across 17 countries. Founded in 1993, the organization funds research related to breast cancer prevention, diagnosis, treatment, and survivorship.