Editor's Letter

The BIG How-To Issue

To the Point

Info-packed sound bites from across the industry

Best Practices Primer

Mary Schmidt of EyeSystems dishes on how to improve your staff training

The Connection Q+A

ODC sits down with PECAA’s senior VP and general manager, Jamie Hughes

Know Before You Go

8 intelligent questions to ask before joining a buying group or optometric alliance

The Value Proposition

The OD Connection’s exclusive 2020 Focus Group Study takes the pulse of ECPs across the country to learn which buying group + optometric alliance benefits are most valuable.

The Players Part 2

Thinking of joining an optometric alliance? This tear-out guide is your go-to source for the O.D. alliance space. dig into the full roster here.

The Starting Block

Eyes on IDOC Juawana Hall, O.D.