Newness abounds at Vogue Eyewear this season.

A first-ever debut men’s eyewear collection breaks the mold, and a fresh line of new girls' styles with inspiring campaign imagery serves up an excellent opportunity for the kids’ market.

A MALE PERSPECTIVE

The latest fashion trends with comfortable, practical designs that adapt to any lifestyle—for men. Vogue Eyewear debuts, for the first time, a men’s eyewear collection purely in line with the brand DNA. The goal? To inspire with an unswerving approach to men’s fashion, catering to a diverse range of styles—taking the lead on what frames young men want to wear next.

THE KIDS’ OUTLOOK

Multiple market factors are combining today to make this time a golden opportunity for eyecare professionals and the youth market. Most notably, over the last 30 years, myopia has increased from impacting 25% of kids over age 12 to affecting 42% of kids.

The Vogue Junior collection’s focus on affordable sun and optical designs makes 2020 an unbeatable year for building business with these influencers of tomorrow. Adding to the four sun styles launched last year are new Spring/Summer 2020 color additions in both sun and optical, as well as two new sunglasses and two optical styles debuting this spring.

THE SPECIFICS

Introduced last year, Vogue Eyewear Kids Sun debuted four models in five fun colors. All injection-molded, each style ($50 MSRP-$60 MSRP) comes with a unique, personalized case.

Even more of a game changer are the two new optical styles that make up the Vogue Junior Optical Assortment—available in dual-toned shades of green, red, and purple, all at $80 MSRP.

THE SUPPORT

With a playful, eye-catching campaign, the Junior collection also delivers an array of colorful, in-store support for key positioning with dynamic displays and powerful point-of-purchase materials.

Vogue Eyewear is the fast-fashion brand, even for kids. That key messaging is reinforced with bold and fun in-store support.