October 12, 2026

Visual Merchandising Tips to Make Product Pop

Experts share simple ways to make eyewear displays more engaging and effective.

By Stephanie K. De Long

December 12, 2025

Interior With Intention 

Visual Merchandising + Store Design

Checking in with an #EBGameChanger: Optical pro and 2024 #EBGameChanger honoree Danielle Crull, ABOM, shares how her new space aims to make vision care an unforgettable experience.

By Kerri Ann DeCindis

April 1, 2025

Visual Merchandising + Store Design

A Chicago optometrist brings his sense of style to the suburbs.

By Stephanie K. De Long

March 1, 2024

Visual Merchandising + Store Design

Take interior tips from a stunning new optical space.

By Kerri Ann DeCindis

September 1, 2023

Visual Merchandising + Store Design

Bookmark these trends to modernize your practice’s store design.

By Kerri Ann DeCindis

March 1, 2023

Visual Merchandising + Store Design

Elevated Ambiance

By Kerri Ann DeCindis

March 1, 2022

Visual Merchandising + Store Design

One North Carolina practice shares how it kept its small-town feel in a large space.

By Kerri Ann DeCindis

September 1, 2021

Visual Merchandising + Store Design

Three key furnishing cues culled from a successful optical shop in the Upper West Side

By Kerri Ann DeCindis

May 1, 2021

Visual Merchandising + Store Design

Covid-19 undeniably boosted online shopping, but as brick-and-mortar locations revamp their store design, creating an appealing in-store experience is now more important than ever.

By Kerri Ann DeCindis

September 1, 2020

Visual Merchandising + Store Design

Here, we catch up with the man behind the Funk Optik brand to learn about the most appealing attributes of Funk’s optical spaces, plus his experience on Covid concerns.

By Kerri Ann DeCindis

March 1, 2020

Visual Merchandising + Store Design

SEE Eyewear operates more than three dozen stores across the country. A closer look at its new Madison Avenue flagship reveals the company’s successful brick-and-mortar formula.

By Kerri Ann DeCindis