5 Key Takeaways

• 1

  69% of eyecare professionals update their frame inventory at least quarterly to maintain product relevance.

• 2

  Quality is the top selection factor for 80% of ECPs, followed by price and fashion trends.

• 3

  93% of frame buyers prefer in-person meetings with reps, while 68% utilize vendor websites for purchases.

• 4

  Half of practices' inventory is mid-market, with 26% luxury and 23% value frames, often priced below $90.

• 5

  Square-shaped frames are the most popular among customers, according to 80% of eyecare professionals surveyed.