Staff Hiring, Training + Retention

Getting staff members prepped ahead of an industry trade show doesn’t have to be daunting. Here, EB shares how to get your team up to speed.

Stephanie K. De Long

Eyecare Business January 1, 2025 Vol 39, Issue January/February 2025

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Planning ahead is crucial for maximizing the benefits of attending industry trade shows.
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Daily team meetings, such as group breakfasts, help prioritize objectives and reflect on accomplishments.
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Providing specific vendor objectives enhances the effectiveness of team visits during trade shows.
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Attendees should share a 'Take-Home Synopsis' of their learning with the entire staff after the event.
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Establishing and adhering to a budget for trade shows is essential for effective financial planning.

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