5 Key Takeaways
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1
The Now Awards by Vision Expo 2026 featured an expanded format, allowing broader participation from the eyewear industry.
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2
Participation in the Now Awards was free, and exhibiting at Vision Expo was not a requirement for brands.
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3
Finalists were selected based on criteria including artistry, innovative design, functionality, and industry impact.
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4
Winners were announced in multiple categories, including Best Optical Style and Best Sun Style for both independent and licensed brands.
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5
Press Eyewear was recognized as the Best Emerging Brand, while CEV Collection won Best Direct-to-Consumer Brand.
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