November 10, 2025
EB proudly presents the eighth annual #EBGameChanger honorees, 10 industry professionals who are changing the game across opticianry and optometry.
2025 #EBGameChanger Awards
EB Feature Articles
October 1, 2025
EB Lookbook: Color ReportEB scoured recent eyewear launches and the fall/winter 2025/2026 fashion runways to present an optical-focused take on Pantone’s top colors for the season.
Tone Tracker
By Kerri Ann DeCindis
October 1, 2025
Progressive Lens GuideThe progressive lens market is surging—driven by early presbyopes, screen-heavy lifestyles, and cutting-edge technologies—creating new opportunities for ECPs to meet complex vision needs.
The Progressive Push
By Veronica Daub
September 1, 2025
Savvy suggestions for purchasing and presenting product as well as managing the dispensing arena.
Dominating the Optical Dispensary: Tips for Making It POP
By Stephanie K. De Long
September 1, 2025
EB's BIG Vision Expo West GuideVision Expo West returns to Las Vegas from Sept. 17-20, poised to deliver value for every corner of the optical industry.
Best of West
By Veronica Daub, Kerri Ann DeCindis
June 2, 2025
AI Check-In: Two professionals well-versed in artificial intelligence provide insights into how AI is shifting from a hidden helper to an everyday essential.
Meet Your Clinical Collaborator
By Veronica Daub
May 1, 2025
Barton Perreira’s cofounder and designer offers insight into the future of the brand and the changing landscape of luxury eyewear.
Designer Vision
By Veronica Daub
April 1, 2025
A celebrated optical pro shares the importance of properly presenting the concept of sports vision in practice—and how to achieve the best sports-centric lenses.
The Five Gameplay Rules of Sport Lenses
March 1, 2025
Canada Goose has entered the eyewear sphere.
Designer Vision
By Kerri Ann DeCindis
March 1, 2025
EB’s expert editorial board shares the biggest difficulties they face in practice and tips for overcoming them.
Overcoming Obstacles
By Veronica Daub
January 1, 2025
Top market trends in buying and inventorying frames and sunwear.
10 Frame-Focused Findings
By Stephanie K. De Long
January 1, 2025
Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.
Ready, Set, Orlando
November 1, 2024
EB unveils the seventh annual #EBGameChanger honorees, 10 eyecare professionals who are changing the industry landscape for the better.
The 2024 #EBGameChanger Awardees
By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub
November 1, 2024
The macroeconomy is forecast to gradually improve in the new year, and the eyecare industry is set to rise. Here, a top economist’s outlook for key themes for 2025 and how eyecare professionals can plan.
The 2025 Economic Outlook for ECPs
By Brian Beaulieu
October 1, 2024
EB connects with three top eyecare professionals for key tips and tactics for attracting top talent, from successfully filtering candidates to the final interview.
Hiring Success
By Stephanie K. De Long
October 1, 2024
Dive into the 411 on photochromic lenses, from market insights to product offerings for patients—plus expert intel on presenting these lenses to younger clientele.
Pinpointing Trends + Tech
By Veronica Daub
August 30, 2024
EB delivers a crash course with insider intel from top eyecare pros to help your practice unlock retail success.
The Art and Science of Retailing
By Sheena Taff
August 30, 2024
The market for progressive addition lenses remains strong, as sales make up nearly half of practices’ lens business + eyecare professionals report planning to increase progressive lens purchasing through 2025.
Progressive Lens Guide
By Veronica Daub
August 30, 2024
Vision Expo West returns to Las Vegas Sept. 18-21, gathering eyecare professionals from across the industry for a celebration + exhibition of everything optical.
EB's BIG Vision Expo West Guide
July 1, 2024
EB’s Annual Regional Market Trends Report provides a stat-studded region-by-region look at the state of optical and the U.S. economy.
2024 Annual Regional Market Trends Report
By Stephanie K. De Long
June 1, 2024
For our annual report, EB surveyed opticians across the country on their knowledge of and approaches to myopia management. Their responses are insightful—and surprising.
The 2024 Myopia x Opticians Study
By ERINN MORGAN
May 1, 2024
Two retail pros unpack their process for effectively presenting premium lenses to patients.
The Art of Recommendations
By Veronica Daub
April 1, 2024
Pantone’s palette for the season serves as the inspiration for the latest EB Lookbook—a presentation of trending hues for fashion + eyewear.
Hopeful Hues
By Kerri Ann DeCindis
March 1, 2024
Three thought leaders unpack their professional perspectives on how the dawn of artificial intelligence will impact vision care today.
AI’s Impact + Influence
By Stephanie K. De Long
March 1, 2024
What's inside:
Not-to-Miss Presentations + Parties
Curated Education Highlights for Practice Performance
Après Show Eats + Activities
The BIG Vision Expo East Guide
March 1, 2024
An Insider’s Guide to New York City
January 16, 2024
A look at how business trended last year and what that means for this year and beyond.
2024's 10 Mega Market Trends
By Stephanie K. De Long
January 16, 2024
Top-tier practices share the secrets to their success in this sizzling specialty.
The BIG Guide to Rx Sun Lens Sales
By Stephanie K. De Long
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