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Eyecare Business

EB Feature Articles

December 15, 2025

The 2026 Economic Outlook for ECPs

Business Forecast

What’s in store for the coming year? A top economist unveils several emerging economic trends set to shape the eyecare industry and how your practice can stay ahead.

By Brian Beaulieu

November 10, 2025

2025 #EBGameChanger Awards

EB proudly presents the eighth annual #EBGameChanger honorees, 10 industry professionals who are changing the game across opticianry and optometry.

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

October 1, 2025

Tone Tracker

EB Lookbook: Color Report

EB scoured recent eyewear launches and the fall/winter 2025/2026 fashion runways to present an optical-focused take on Pantone’s top colors for the season. 

By Kerri Ann DeCindis

October 1, 2025

The Progressive Push

Progressive Lens Guide

The progressive lens market is surging—driven by early presbyopes, screen-heavy lifestyles, and cutting-edge technologies—creating new opportunities for ECPs to meet complex vision needs.

By Veronica Daub

September 1, 2025

Best of West

EB's BIG Vision Expo West Guide

Vision Expo West returns to Las Vegas from Sept. 17-20, poised to deliver value for every corner of the optical industry.

By Veronica Daub, Kerri Ann DeCindis

June 2, 2025

Meet Your Clinical Collaborator

AI Check-In: Two professionals well-versed in artificial intelligence provide insights into how AI is shifting from a hidden helper to an everyday essential.

By Veronica Daub

May 1, 2025

Designer Vision

Barton Perreira’s cofounder and designer offers insight into the future of the brand and the changing landscape of luxury eyewear.

By Veronica Daub

April 1, 2025

The Five Gameplay Rules of Sport Lenses

A celebrated optical pro shares the importance of properly presenting the concept of sports vision in practice—and how to achieve the best sports-centric lenses.

March 1, 2025

Designer Vision

Canada Goose has entered the eyewear sphere.

By Kerri Ann DeCindis

March 1, 2025

Overcoming Obstacles

EB’s expert editorial board shares the biggest difficulties they face in practice and tips for overcoming them.

By Veronica Daub

January 1, 2025

10 Frame-Focused Findings

Top market trends in buying and inventorying frames and sunwear.

By Stephanie K. De Long

January 1, 2025

Ready, Set, Orlando

Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.

November 1, 2024

The 2024 #EBGameChanger Awardees

EB unveils the seventh annual #EBGameChanger honorees, 10 eyecare professionals who are changing the industry landscape for the better.

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

November 1, 2024

The 2025 Economic Outlook for ECPs

The macroeconomy is forecast to gradually improve in the new year, and the eyecare industry is set to rise. Here, a top economist’s outlook for key themes for 2025 and how eyecare professionals can plan.

By Brian Beaulieu

October 1, 2024

Hiring Success

EB connects with three top eyecare professionals for key tips and tactics for attracting top talent, from successfully filtering candidates to the final interview.

By Stephanie K. De Long

October 1, 2024

Pinpointing Trends + Tech

Dive into the 411 on photochromic lenses, from market insights to product offerings for patients—plus expert intel on presenting these lenses to younger clientele.

By Veronica Daub

August 30, 2024

The Art and Science of Retailing

EB delivers a crash course with insider intel from top eyecare pros to help your practice unlock retail success.

By Sheena Taff

August 30, 2024

Progressive Lens Guide

The market for progressive addition lenses remains strong, as sales make up nearly half of practices’ lens business + eyecare professionals report planning to increase progressive lens purchasing through 2025.

By Veronica Daub

August 30, 2024

EB's BIG Vision Expo West Guide

Vision Expo West returns to Las Vegas Sept. 18-21, gathering eyecare professionals from across the industry for a celebration + exhibition of everything optical.

July 1, 2024

2024 Annual Regional Market Trends Report

EB’s Annual Regional Market Trends Report provides a stat-studded region-by-region look at the state of optical and the U.S. economy.

By Stephanie K. De Long

June 1, 2024

The 2024 Myopia x Opticians Study

For our annual report, EB surveyed opticians across the country on their knowledge of and approaches to myopia management. Their responses are insightful—and surprising.

By ERINN MORGAN

May 1, 2024

The Art of Recommendations

Two retail pros unpack their process for effectively presenting premium lenses to patients.

By Veronica Daub

April 1, 2024

Hopeful Hues

Pantone’s palette for the season serves as the inspiration for the latest EB Lookbook—a presentation of trending hues for fashion + eyewear.

By Kerri Ann DeCindis

March 1, 2024

AI’s Impact + Influence

Three thought leaders unpack their professional perspectives on how the dawn of artificial intelligence will impact vision care today.

By Stephanie K. De Long

January 16, 2024

2024's 10 Mega Market Trends

A look at how business trended last year and what that means for this year and beyond.

By Stephanie K. De Long