December 15, 2025

Business Forecast

What’s in store for the coming year? A top economist unveils several emerging economic trends set to shape the eyecare industry and how your practice can stay ahead.

The 2026 Economic Outlook for ECPs

By Brian Beaulieu

November 10, 2025

EB proudly presents the eighth annual #EBGameChanger honorees, 10 industry professionals who are changing the game across opticianry and optometry.

2025 #EBGameChanger Awards

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

October 1, 2025

EB Lookbook: Color Report

EB scoured recent eyewear launches and the fall/winter 2025/2026 fashion runways to present an optical-focused take on Pantone’s top colors for the season. 

Tone Tracker

By Kerri Ann DeCindis

October 1, 2025

Progressive Lens Guide

The progressive lens market is surging—driven by early presbyopes, screen-heavy lifestyles, and cutting-edge technologies—creating new opportunities for ECPs to meet complex vision needs.

The Progressive Push

By Veronica Daub

September 1, 2025

Savvy suggestions for purchasing and presenting product as well as managing the dispensing arena.

Dominating the Optical Dispensary: Tips for Making It POP

By Stephanie K. De Long

September 1, 2025

EB's BIG Vision Expo West Guide

Vision Expo West returns to Las Vegas from Sept. 17-20, poised to deliver value for every corner of the optical industry.

Best of West

By Veronica Daub, Kerri Ann DeCindis

June 2, 2025

AI Check-In: Two professionals well-versed in artificial intelligence provide insights into how AI is shifting from a hidden helper to an everyday essential.

Meet Your Clinical Collaborator

By Veronica Daub

May 1, 2025

Barton Perreira’s cofounder and designer offers insight into the future of the brand and the changing landscape of luxury eyewear.

Designer Vision

By Veronica Daub

April 1, 2025

A celebrated optical pro shares the importance of properly presenting the concept of sports vision in practice—and how to achieve the best sports-centric lenses.

The Five Gameplay Rules of Sport Lenses

March 1, 2025

Canada Goose has entered the eyewear sphere.

Designer Vision

By Kerri Ann DeCindis

March 1, 2025

EB’s expert editorial board shares the biggest difficulties they face in practice and tips for overcoming them.

Overcoming Obstacles

By Veronica Daub

January 1, 2025

Top market trends in buying and inventorying frames and sunwear.

10 Frame-Focused Findings

By Stephanie K. De Long

January 1, 2025

Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.

Ready, Set, Orlando

November 1, 2024

EB unveils the seventh annual #EBGameChanger honorees, 10 eyecare professionals who are changing the industry landscape for the better.

The 2024 #EBGameChanger Awardees

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

November 1, 2024

The macroeconomy is forecast to gradually improve in the new year, and the eyecare industry is set to rise. Here, a top economist’s outlook for key themes for 2025 and how eyecare professionals can plan.

The 2025 Economic Outlook for ECPs

By Brian Beaulieu

October 1, 2024

EB connects with three top eyecare professionals for key tips and tactics for attracting top talent, from successfully filtering candidates to the final interview.

Hiring Success

By Stephanie K. De Long

October 1, 2024

Dive into the 411 on photochromic lenses, from market insights to product offerings for patients—plus expert intel on presenting these lenses to younger clientele.

Pinpointing Trends + Tech

By Veronica Daub

August 30, 2024

EB delivers a crash course with insider intel from top eyecare pros to help your practice unlock retail success.

The Art and Science of Retailing

By Sheena Taff

August 30, 2024

The market for progressive addition lenses remains strong, as sales make up nearly half of practices’ lens business + eyecare professionals report planning to increase progressive lens purchasing through 2025.

Progressive Lens Guide

By Veronica Daub

August 30, 2024

Vision Expo West returns to Las Vegas Sept. 18-21, gathering eyecare professionals from across the industry for a celebration + exhibition of everything optical.

EB's BIG Vision Expo West Guide

July 1, 2024

EB’s Annual Regional Market Trends Report provides a stat-studded region-by-region look at the state of optical and the U.S. economy.

2024 Annual Regional Market Trends Report

By Stephanie K. De Long

June 1, 2024

For our annual report, EB surveyed opticians across the country on their knowledge of and approaches to myopia management. Their responses are insightful—and surprising.

The 2024 Myopia x Opticians Study

By ERINN MORGAN

May 1, 2024

Two retail pros unpack their process for effectively presenting premium lenses to patients.

The Art of Recommendations

By Veronica Daub

April 1, 2024

Pantone’s palette for the season serves as the inspiration for the latest EB Lookbook—a presentation of trending hues for fashion + eyewear.

Hopeful Hues

By Kerri Ann DeCindis

March 1, 2024

Three thought leaders unpack their professional perspectives on how the dawn of artificial intelligence will impact vision care today.

AI’s Impact + Influence

By Stephanie K. De Long

March 1, 2024

What's inside:
Not-to-Miss Presentations + Parties
Curated Education Highlights for Practice Performance
Après Show Eats + Activities

The BIG Vision Expo East Guide

March 1, 2024

An Insider’s Guide to New York City

January 16, 2024

A look at how business trended last year and what that means for this year and beyond.

2024's 10 Mega Market Trends

By Stephanie K. De Long

January 16, 2024

Top-tier practices share the secrets to their success in this sizzling specialty.

The BIG Guide to Rx Sun Lens Sales

By Stephanie K. De Long