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Contact Lens Spectrum
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Eyecare Business
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Optometric Management
Maui Jim adds its signature sunwear design philosophy to an ophthalmic eyeglass collection, designed to translate Maui Jim's focus on color, comfort, and craftsmanship into everyday prescription eyewear. The launch is supported by Maui Jim Rx services and prescription lens offerings, including the Kering brand's High Contrast and Blue Light Protect technologies.
Fysh from WestGroupe expands its women’s eyewear collection with 3 new optical styles characterized by bold shapes, layered materials, and distinctive colorways.
OcuSoft Inc. announced the launch of Retaine Ultra PF, a moisture-rich eye drop available in a preservative-free multi-dose bottle.
Nike Vision introduces 2 new eyewear styles from Marchon with a global brand campaign dedicated to football, aligned with this year’s FIFA World Cup.
Canada Goose introduces the spring/summer 2026 eyewear collection from Marchon—a range of sun and optical frames that combine performance-oriented design, technical innovation, and premium materials across men's, women's, and unisex styles.
Ray-Ban expands its spring/summer 2026 A$AP Rocky eyewear collection from EssilorLuxottica with new styles and colorways to the Puffer line.
Carrot, formerly known as Virtual Field, has launched the Carrot Analytics Dashboard, an analytics tool designed to provide eyecare practices with real-time visibility into diagnostic workflow activity across providers, locations, and devices.
Gigi Studios reveals its Resort Collection campaign, a celebration of summer travel and leisure that introduces 11 new eyewear styles.
Eyedaptic introduces the EYE7, smart glasses designed to assist people with age-related macular degeneration and other retinal conditions that cause central vision loss. The company also announced the launch of its Visual Assistant Family, a suite of artificial intelligence (AI)-powered tools integrated into the platform.
Ørgreen Optics expands several of its established collections through a series of new optical and sunglass styles for spring/summer 2026
Silhouette introduces Pure Visionary, an eyewear collection characterized by minimalist design and lightweight construction.
WestGroupe introduces the 2026 Superflex Kids eyewear collection alongside the brand’s new “Head in the Clouds” campaign, a creative concept inspired by imagination, play, and self-expression.
Arnette launches the N1 Collection from EssilorLuxottica, a lineup flaunting design details inspired by ’90s sportswear and club culture. The collection incorporates bio-based and recycled materials across a range of sun and optical styles, pairing wrap silhouettes, bold color treatments, mirror lenses, and injected constructions with a focus on sustainability and performance
Zeiss Vision Care expands its prescription sun lens portfolio with new additions to its Polarized Sun Rx line and the launch of the Zeiss PerformaSun Rx portfolio.
Ic! Berlin reveals its spring/summer 2026 collection from Marcolin alongside the launch of the Mineral Ic! capsule collection, combining Ic! Berlin’s lightweight metal frames with Barberini mineral glass lenses.
Bausch + Lomb launches PreserVision AREDS3 eye vitamins, a new formulation that combines clinically proven AREDS2 nutrients with a proprietary B-vitamin complex intended to support macular health across a broader range of patients with age-related macular degeneration.
The latest Isaac Mizrahi New York eyewear collection from Charmant USA delivers a playful, fashion-forward assortment, blending vibrant seasonal colorways, mixed materials, and a mix of classic and trend-driven silhouettes for women.
The Lulu Guinness spring/summer 2026 eyewear collection from Tura leans into florals with dimensional detailing, layered materials, and decorative accents across both optical and sunwear styles.
The House of Gucci unveils an eyewear campaign to showcase its latest collection, characterized as a blend of archival references with contemporary and retro-inspired design elements that emphasize individuality and the Kering brand’s signature aesthetic.
Oakley expands its Players Collection with new signature series from EssilorLuxottica, developed in collaboration with Team Oakley athletes Jaylen Brown and Kylian Mbappé.
IDOC launches Clerra, a new ophthalmic lens range available through IDOC Labs. Clerra is designed to help eyecare practices streamline dispensing conversations and increase capture rate while saving at least 25% on typical lab bills.
Adidas Sport Eyewear launches the Powervizn Lens System from Marcolin, designed to enhance visual clarity, contrast, and control for athletes in a variety of sports and outdoor environments.
Kador introduces 2 new optical frames for men, Premium 66 and Premium 99, as additions to its existing Premium Collection.
Dolce&Gabbana introduces its spring/summer 2026 eyewear line, Devotion, centered on themes of love and romance—reflected in the EssilorLuxottica brand's Sacred Heart motif, used as a recurring decorative element across the collection.
Paul Smith Eyewear introduces Super Thin frame styles as part of its spring/summer 2026 collection from Marchon, crafted in Italy from acetate and designed with a focus on lightweight construction and subtle design accents.
Avulux launches its Avulux Adapt photochromic lenses and Avulux Atlas polarized lenses, expanding its portfolio of lenses for patients with migraines.
AM Eyewear launches 2 new sunglass styles, Ashan and Sampson. Both frames incorporate the brand’s in-house developed tangle-free nose pads, ergonomically designed to reduce snagging on hair while maintaining fit and comfort.
One True Pair introduces 2 new unisex eyewear styles designed with sustainability in mind, reflecting the WestGroupe brand’s focus on younger consumers while incorporating alternative material innovations.
European eyecare company Avizor enters the US market through a nationwide launch of Lacrifresh HydraPF and Lacrifresh HydraMaxPF preservative-free artificial tears at Walmart stores, though the Lacrifresh line of products is also available to independent retailers.
Charmant USA and Eddie Bauer are collaborating to support American Forests, a nonprofit focused on forest restoration and conservation across the United States.
J.F. Rey launches the latest collection within its Sledge series, emphasizing engineering as a core element of both function and aesthetics.
Hoya Vision Care launches Sensity 3, the third generation of its Sensity light-adaptive lens portfolio. According to Hoya, development efforts for Sensity 3 focused on advancing photochromic dye technology and manufacturing processes with a goal of enhancing both reaction reliability and visual consistency throughout the lifespan of the prescription.
Dutch manufacturer Top Vision Instore introduces Flow, a vertical display system designed to securely present eyewear while maintaining a minimal visual footprint in retail environments.
Fysh has introduced its spring/summer 2026 sunwear collection from WestGroupe, featuring 18 new styles designed for women seeking a balance of fashion-forward style and personal expression.
EssilorLuxottica and Meta expand their artificial intelligence-enabled eyewear portfolio with the introduction of new Ray-Ban Meta optical styles designed specifically for prescription wearers.
Lacoste introduces its spring/summer 2026 eyewear collection, a range of sun and optical styles that reflect the Marchon brand’s emphasis on understated design and wearability.
The Marcolin brand, ic! berlin, marks its 30th anniversary in 2026 with the launch of a limited-edition capsule collection and a global campaign highlighting the brand’s heritage and design approach.
Heru, a developer of artificial intelligence-based vision diagnostic technology, launches PretestPro, a new pretest exam tool that is integrated into its wearable platform.
Thema USA launches its iGreen Hi-Tech 4.0 Kids & Teen Collection, a new eyewear line for pediatric patients designed to provide eyecare professionals with customizable frame options that can accommodate changes in fit, prescription, and lifestyle as patients grow.
Line Art Charmant introduces the Etude collection from Charmant USA, a line of women’s optical styles characterized by lightweight construction, flexibility, and softly curved, wave-like temples.
Zeiss Vision Care launches its new Zeiss ClearMind prescription lens portfolio, a premium offering designed to support visual clarity and wearer comfort throughout the day.
Dita-Lancier introduces a limited-edition eyewear style, the LSA-333, in partnership with Maserati—drawing inspiration from Maserati’s grand touring heritage, with a focus on aerodynamics and streamlined form.
Coach introduces its spring/summer 2026 eyewear collection from EssilorLuxottica, highlighting new metal constructions and signature hardware details that reflect the brand’s New York–inspired design language.
Younger Optics launches its LED Pro lenses, a patented ophthalmic lens technology engineered to selectively absorb the intense wavelengths that cause visual discomfort in white LED lighting.
Hilco Vision launches Ndemex Revitalizing Eye Serum with Tea Tree Oil, designed to support daily eyelid hygiene and skin care, as part of its Bruder Healthcare line. The serum incorporates a patented NLP Nanotechnology that encapsulates 4-terpineol, a component of tea tree oil commonly used in eyelid care formulations.
Chloé has launched its spring/summer 2026 eyewear collection from Kering, featuring a mix of sunglasses and optical frames that combine soft lines, feminine contours, and subtle vintage influences.
Dilli Dalli, a children’s eyewear brand from ClearVision Optical, launches 3 new Variable Fit frame models with larger eye sizes: 46, 48, and 50.
Yalea introduces its spring/summer 2026 eyewear collection from De Rigo Group alongside a new chapter of its global “Beyond the Glass Ceiling: Where Vision Meets Empowerment” campaign, which highlights women who have achieved professional success across a range of fields.
Shamir Insight Inc. introduces Shamir Personal, a new B2B digital platform aimed at consolidating key tools, resources, and services for eyecare professionals in one centralized, 24/7-access portal.
Ørgreen Optics launches its spring/summer 2026 collection alongside a new campaign titled “Twenty-Six Rolls.” The collection spans several of Ørgreen’s core design families, including Sheet Titanium, Quantum High, Acetate, Imaginary Lines, and Acetate Cut.
Silhouette has unveiled its new Iconic Shades collection, drawing inspiration from the bold shapes and architectural volumes of 1970s eyewear design.
L’Amy America introduces its winter 2026 optical collection for Ann Taylor, presenting a new assortment of women’s frames characterized by softly rounded corners, beveled rims with paint accents, layered acetates, and metal trim.
Hoya Vision Care introduces Hoya LensPreview, a virtual try-on solution designed to enhance the lens selection process for eyecare professionals and patients.
Rag & Bone launches an eyewear collection that reflects the brand’s modern design sensibility, emphasizing craftsmanship, quality, and a distinctly New York aesthetic.
Costa Sunglasses introduces Pilothouse Pro, a new semi-rimless shield style designed to provide a high-wrap field of view and expanded coverage for use on the water—marking the EssilorLuxottica brand’s first shield-style release in 15 years.
Alcon launches Total30 Multifocal for Astigmatism, a multifocal toric contact lens with water gradient technology designed to help patients stay in lenses comfortably as their vision changes from standard correction to age-related presbyopia.
Nike Vision introduces Max Optics, a new lens technology designed for use across its sunglass collection from Marchon.
WestGroupe launches the 2026 AllSaints Sun collection, introducing 20 new sunglass styles marked by strong silhouettes and a mix of acetate and metal constructions.
ProDesign Denmark unveils the latest eyewear collection from Design Eyewear Group, offering a mix of technical construction, refined silhouettes, and expressive detailing across acetate, stainless steel, and titanium frames.
Zeiss expands its PhotoFusion X photochromic lens collection with a burgundy option, adding to a lineup that includes gray, brown, blue, pioneer green, and extra gray tints.
Götti Switzerland has introduced its new Haute Contour eyewear collection, 4 fashion-forward frame styles—Howard, Hunt, Mara, and Miri—available in 3 colors each, offered as both optical glasses and sunglasses.
Ferragamo introduces the spring/summer 2026 collection from Marchon—sun and optical styles that blend the brand’s established design heritage with contemporary elements, reimagining details commonly found in Ferragamo leather goods and jewelry.
Aspex Eyewear introduces 2 acetate frames with polarized magnetic clip-on sun lenses that attach to the front for glare reduction and UV protection.
Adira introduces 6 new eyewear styles to its Career Wear and Classic Style collections from ClearVision Optical, designed for professional women seeking polished and refined looks.
Luminous Optical Co. expands its Jonas Paul Originals Collection with the addition of 8 new frame styles for children—introducing new colorways and shapes, including cat-eye silhouettes and keyhole nose bridges. The collection also features expanded sizing to accommodate a wider range of children’s fits.
The spring/summer 2026 Eco collection from Modo reflects a balance of modern design, versatility, and sustainability, equipped with magnetic clip-on sun lenses.
Eschenbach Optik of America Inc. introduces the Optaro XL iPad Video Magnifier, a device designed to convert an iPad into a video magnifier and mobile screen reader for individuals who have vision impairment.
At Safilo’s press day, statement frames boasting wearable attitude define the spring/summer 2026 season.
Haag-Streit USA introduces the Refractor 900, a digital phoropter developed for automated and precise refraction, featuring high-precision mechanical components, rapid lens changes, 1/8 diopter adjustments for sphere and cylinder, and real-time video imaging to support vertex distance measurement.
The Optical Foundry introduces 5 new Seraphin styles—featuring varied silhouettes, layered acetate laminations, integrated metal detailing, and lightweight titanium options, with an emphasis on balance and durability.
Euclid Vision Corporation launhces Be Free Day, a silicone hydrogel daily disposable contact lens designed for myopia management that does not require new fitting guides, equipment, or changes to standard practice workflows, according to the company.
Zeiss Vision Care launches the Zeiss DuraVision Plus portfolio, an expanded range of antireflective and mirror coatings that incorporates the company’s CleanGuard technology.
Champion introduces 2 new optical styles for men, expanding the brand’s existing Retainer RX collection from L’Amy America. The new models feature a built-in, self-adjusting eyewear retaining system designed to improve frame security for active wearers.
Guess launches its first Guess Jeans eyewear collection from Marcolin, expanding the label’s portfolio into a new category aimed at younger consumers.
Lightweight, fluid silhouettes, photo-engraved logos on the inner temples, finely crafted visible cores, and subtle beveling across the front of each frame.
The collection is characterized by sculptural acetate and metal frames, understated styling, and everyday versatility, plus the new TR-18 Tritan sun lens platform.
Lightweight, flexible, and customizable designs are intended to support comfort throughout the school day and during play.
The collection features square and semirimless silhouettes that are accented with looped metal details, elongated temples, and colorways ranging from transparent blues and purples to greens, tortoise patterns, and classic neutrals.