July 1, 2023

The Online Download

At FramesDirect.com, shoppers can benefit from lifestyle-specific filtering options, as this online Rx eyewear seller mimics the line of questioning an ECP would pursue in an in-person shopping experience.

By Veronica Daub

April 1, 2023

The Online Download

The optical embraces optometry at Eyeconic.com, as its connection to VSP’s expansive network of optometrists supports its eyewear and contact lens offerings.

By Veronica Daub

January 1, 2023

The Online Download

Personalization in Practice

By Veronica Daub

November 1, 2022

The Online Download

Eyebuydirect.com’s entry point starts at just $6. While add-ons pump that price tag up, the website’s digital resources and transparency every step of the way enable shoppers to assess the cost benefit of each option they choose before hitting the “submit” button.

By Denise Power

June 1, 2022

The Online Download

Artificial intelligence comes in many flavors, and GlassesUSA sprinkles it throughout the website to streamline, personalize, and demystify the online eyeglass-buying experience.

By Denise Power

April 1, 2022

The Online Download

Here, an insider look at ZenniOptical.com reveals how the company’s inclusiveness mission is woven into online browsing, virtual try-on, and education while nurturing a social community within—and beyond—the website.

By Denise Power

January 1, 2022

The Online Download

Know thy (online) competition. In this new column, EB reveals the insider details of key online eyewear retailers—the ins and outs of their sites, sales strategies, and spectacles.

By Kerri Ann DeCindis