Gigi Studios reveals its latest campaign highlighting the Vanguard collection, In the Raw, starring model and designer Erin Wasson. The imagery explores authenticity and self-expression through minimalist design, reflecting structural and material aspects of the eyewear collection. Described as a refined evolution of the brand’s design philosophy, the campaign presents frames that feature lamination techniques that create subtle contrasts alongside the interplay of acetate and metal.

Pictured above, the Zena is a dramatic, oversized stainless steel sun style with partially acetate-coated rims and temples, delivering a retro mood with a geometric silhouette.

The Edith is an optical style handcrafted from Italian acetate, featuring a compact rectangular silhouette.