Ask the Labs

By Joseph L. Bruneni

Eye on Equipment

Eliminating expensive re-dos.

By Liz Mart

Pierre Keyser, L.E.A.D. Ameriques

Top Shelf

Dispensers and design companies share their top tips for successfully displaying high-end frames.

What's New for Buyers

Some Like It Hot

Serving Up the Best Ahead of the Rest

Experts discuss their top-down selling strategies, including tips on how to present the high-priced spread first

The Essentials of Eyewear Fitting

By Alex Yoho, ABOM

Stop! Losing Your Premium Product

Strategies to reduce shrinkage and initiate subtle security measures in your dispensary

The Red Hot Photochromic Market Heats Up

This product guide brings you up to date on current and upcoming offerings in this sizzling category