Always Asking Questions

How to use lifestyle questionnaires to increase patient satisfaction.

ASK THE LABS

What's new for buyers

By Joseph L Bruneni

Attracting the Ethnic Market

Why catering to African-Americans and Hispanics is an investment in your future.

EYE ON EQUIPMENT

Edging Those ‘Extra-tough’ Jobs

By SUSAN P. TARRANT

FOCUS ON LOW VISION

An inside look

Lap of Luxury

Beat the sluggish economy by offering eyewear to the elite.

LINE & LAUNCHES

What's new for buyers

NICHE MARKETING

A Very Fitting Niche

THE LAST WORD

All shapes and sizes

By SUSAN P. TARRANT