AR: How coatings increase lens efficiency

Eyecare Business's technology update discusses recent advances in AR and what they mean to you.

By Joseph L. Bruneni

ASK THE LABS

Wrong answer or wrong terminology; Not just for blowing noses; Which way is up?

By Joseph L. Bruneni

Eye On Equipment

Lab ergonomics

By SUSAN P. TARRANT

The Luxury Challenge

How to sell high-end eyewear in a down economy.

Building Up Sports Sunwear

For your sport sunwear assortment to pop, it's gotta have some muscle behind it.

By Marcy Bruch illustrations by Zachary Pullen

Lines and Launches

What's New for Buyers

By Marcy Bruch Photography by Peter Baker

Lens Tips

Dual Sale...Sunwear & Photochromics

By ERINN MORGAN

Perspectives

Luxury...a state of mind

Product View

New developments in polarized lenses

By Joseph L. Bruneni