A Perfect Fit

Why the next niche business in your dispensary could be fit-over prescription eyewear.

By ERINN MORGAN

A Stronger VOICE

Women are becoming a powerful force in competitive sports, will you be able to fulfill their sport eyewear needs?

By ERINN MORGAN

Accessories to Go

How leashes, cleaning kits, and cases keep athletes ready to run.

By Marcy Bruch

Ask the Labs

Progressive protocol; Dig out the slide rule; Order more file cabinets

By Joseph L. Bruneni

Driving Your Practice

The path to success starts in Chicago

By Vision Council of America

Eye On Equipment

Bringing lens casting in-house

By SUSAN P. TARRANT

Fix and Fit

Back in plastic, part II

By Alex Yoho, ABOM

How I...

Promote poly and Trivex for everyday wear

By ERINN MORGAN

TECHNICAL SCORES

Prescription programs and lenses can give dispensers that edge needed to take their sports sunwear business to the next level.

By Marcy Bruch Photography by Peter Baker

LENS COATINGS...a growing role

Anti-scratch and AR coatings and their role in today's hight-tech lenses.

By Joseph L. Bruneni

Marketing Matters

Direct Mail...50 facts you need to know

By Murray Raphel