A Progressive Generation

The self-reliant, independent, and indulgent generation that is the baby boomers changes the face of eyecare.

By ERINN MORGAN

Ask the Labs

Fitting heights; Surfacing sense; An echo from the past

By Joseph L. Bruneni and Martine Breheny

Business Edge

Putting out business fires

By Eric L. Bloom

Eye on Accessories

Positioning accessories as gifts

By Marcy Bruch

Eye on Equipment

Calculating Your ROI

By SUSAN P. TARRANT

Looking Forward

The GP contact lens industry is growing, but is the optical industry ready to support this market?

By BARBARA ANAN KOGAN, O.D.

Readers

A guide to building readers into your business.

By Marcy Bruch

Seniors with Style

The latest eyewear trends that are helping seniors retain a youthful appearance.

By Marcy Bruch