Ask the Labs

What is fair?; Tell us more about a new lens; Helping our friend the dentist

By Joseph L. Bruneni

Business Edge

Avoiding Interviewing Landmines

By Daniel Abramson

Reigning Supreme

A look at the skyrocketing growth of Wal-Mart and how the superstore chain has changed the optical field.

By ERINN MORGAN

Building a Case for Custom Casting

A view of the evolution of lens casting technology and a glimpse of what's to come.

By Joseph L. Bruneni

Focus On Low Vision

Getting started in low vision

By Barbara Kogan Anan, OD

FrameBuyer

Our twice a year section on fashion buying

Eye on Equipment

Plagued by pesky lab problems? Our experts help

By SUSAN P. TARRANT

How I...

Cater to a diverse clientele

By Marcy Bruch

Marketing Matters

Delivering newspaper ad copy that sells

By Murray Raphel

Simple Steps

Spreading the word, serving the patient, and building business with anti-reflective coatings.

By ERINN MORGAN

Kids' Korner

Parental Primer: Putting kids in Poly and Trivex Lenses

By AMY SPIEZIO