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Keeping an eye on the ball: When words fail: Problems with titanium frames: Problen in Kansas.
By Joseph L. Bruneni and Martine Breheny
Personalizing Profit
Find out why virtual try-on systems are the latest buzz in the optical industry.
By ERINN MORGAN
How Customers Shop
Can top-down selling help you fill your pockets and bounce back from the tough economic times?
By ERINN MORGAN
An inside look at the lenses dispensers say work best with rimless.
By ERINN MORGAN
Meeting consumer demand for customization
By Marcy Bruch Photography by Peter Baker Hair and Makeup by Alicia Kochis Model