ask the labs

Keeping an eye on the ball: When words fail: Problems with titanium frames: Problen in Kansas.

By Joseph L. Bruneni and Martine Breheny

Buyer's Forum

Personalizing Profit

Dispensing's New Wave

Find out why virtual try-on systems are the latest buzz in the optical industry.

By ERINN MORGAN

Editor's Letter

How Customers Shop

Optical Pioneers

George Washington Wells: Forging success through steel

By Joseph L. Bruneni

High-End Hopes

Can top-down selling help you fill your pockets and bounce back from the tough economic times?

By ERINN MORGAN

Kaleidoscopic Color

This spring's fashion hues will help to elevate your mood.

By ERINN MORGAN

Marketing Matters

The finishing touches

By Murray Raphel

The Last Word

Catching Butterflies

By AMY SPIEZIO

Right for Rimless

An inside look at the lenses dispensers say work best with rimless.

By ERINN MORGAN

That Personal Touch

Meeting consumer demand for customization

By Marcy Bruch Photography by Peter Baker Hair and Makeup by Alicia Kochis Model