Lines & Launches
By Erinn Morgan
Photography by Peter Baker

V3 (top) and Treviso (bottom)

Women's Movement
MARCHON ADDS NIKE WOMEN

Marchon has expanded its Nike frame collection to include sports eyewear styled and sized specifically for women. The profile provides better fit with less light leakage for smaller face shapes. The new offering presents three models: the Interchange Treviso, the V3, and the Furi.R. Features include the Nike Max Lens Technology, polycarbonate lenses, and 100 percent UVA and UVB protection. All frames also have the Nike ventilated nose bridge, which improves airflow for reduced slippage and fogging. Each frame, however, has a specialty. The Treviso features the Nike Interchange lens system with lens options for all light conditions. The V3 boasts the Nike Golf tint lens, sharpening the contrast between the golf ball and the grass or sky. The Furi.R has an 8-base design for maximized peripheral coverage. Contact 800-645-1300.

AV 5008S (top) and AV 6022

Modern Classics
LUXOTTICA INTRODUCES THE ADRIENNE VITTADINI COLLECTION

She is confident with a youthful spirit and attitude. She loves the look and feel of quality materials. She is the target customer for the sophisticated yet casual Adrienne Vittadini collection. Consisting of 10 sunglass and 15 ophthalmic models, the line exudes a sense of classic style with a modern attitude. The ophthalmic frames are sleek and contemporary--a coquettish oval/cateye fusion in flat metal, a retro semi-rimless metal with an oval lens, and a spare-profile plastic in eggplant/lavender or steel blue/cream. Sunwear styles feature faded mauve, gold, pink/gold, blue, and faded light gray lenses. Clean, crisp lines are also prevalent. Wholesale pricepoints range from $32 to $36 for sunwear and $44 to $46 for ophthalmic. Point-of-purchase materials include a logo plaque, one- and three-piece displays, a mirror, and countercards. For more information, call 800-422-2020.

Proton

Fashion and Function
SÀFILO LAUNCHES CARRERA ATOM

Sàfilo has introduced a new ophthalmic/sunwear combination, Carrera Atom, exclusively to optical retailers. This dual-function, integrated eyewear includes an ophthalmic frame and a separate sunglass with attachable snap-on elongated temple tips, which can be used to create a fit-over effect. The product is targeted to the active, affluent 30- to 50-year-old male looking for quality and performance. The Atom shares two interlocking components that can be worn separately. They snap together to create one unique eyewear product. The collection includes three ophthalmic styles--appropriately named Proton, Electron, and Neutron (the three parts of an atom). The corresponding sunwear fit-over piece is called the Atom. Shapes include modified rectangles, soft rectangles, and soft ovals. Other features include rubber library tips for a secure fit, monoblock spring hinges, and hypoallergenic Biofeel gel nose pads. The fit-over piece has polycarbonate polarized gray lenses. All styles wholesale for $95. For additional information, contact 800-631-1188.

LiquidMetal

Beauty and Brawn
COSTA DEL MAR INTRODUCES NEW LIQUIDMETAL DESIGNS

They are lightweight, durable, and high-tech--with a measure of style. The three new LiquidMetal frames from Costa del Mar feature rimless design and polarized lenses. The styles, which are part of the Island Collection, are fashioned from the super-flexible LiquidMetal. It is nickel free, hypoallergenic, and corrosion resistant. Features include custom silicone nose pads and co-injected temple tips to prevent slippage. Shapes include a large rectangle, a soft oval, and a small square. Lens options include amber, gray, and blue mirror-coated polycarbonate lenses. All styles come with an 8-base de-centered, optical quality lens that utilizes Costa Del Mar's WAVE 400 lens technology. All Costa Del Mar sunglass lenses feature 100 percent polarization and 100 percent UV protection. Prices retail from $209 to $229. For more information, call 800-447-3700.

550460 (left) and 550830

Trend Driven
BBH EYEWEAR UNVEILS SCAPPA

This new, trendy line is targeted to a modern woman who is both daring and sophisticated. She also wants high quality and top design but does not want to pay designer prices for a brand--a philosophy that is basically the definition of the Italian word "Scappa," according to BBH Eyewear. The line, which consists of 12 styles, is very feminine in design--and is in harmony with the latest style trends of the season. Shapes include large squares (one has a double bridge), small rectangles in plastic/metal combinations, and a butterfly shape in metal. The collection features avant-garde colors as well--the palette ranges from violet, lavender, and red, to transparent brown, antique silver, and matte gold. Special details include silicone nosepads on all metal frames and a unique double P logo. Point-of-purchase materials, such as countercards and a three-piece display, are available. Wholesale prices for the Scappa line range from $99 to $110. For more information, contact BBH Eyewear, Inc. at 800-638-6639.