Accessory to Profits

Building kids' business with the right eyewear accessories.

By ERINN MORGAN

ask the labs

Piercing question; A most-asked question: Law or statute?

By Joseph L. Bruneni and Martine Bruneni

Business Edge

Creating need...the ultimate marketing tool

By Jeff Tobe, CSP

Building a Platform for VFLs

Exploring the growing market for variable focus lenses.

By KARLEN MCLEAN

Cutting Edge Trends

Discover the emerging trends in retail lens finishing

By SUSAN P. TARRANT

Optical Pioneers

Julius King: America's First Teacher of Optics

By Joseph L. Bruneni

How I...

Present Photochromics to the over-60 set

By ERINN MORGAN

Marketing Matters

Cultivating Current Customers

By Murray Raphel

Fix and Fit

part one: Optical Measuring

By Alex Yoho, ABOM

Gold Chains

A look at how chains are faring in today's recovering economy.

By ERINN MORGAN

The Last Word

Retail Attitudes

By ERINN MORGAN

Hip-Hop Jump

How is FUBU going mainstream

By Marcy Bruch

Set Your Sights on EYEWEAR

A special eyewear section

Lines and Launches

What's New for Buyers

By Marcy Bruch Photography by Peter Baker

Paul's Eyewear Passion

Why David Letterman's sidekick, Paul Shaffer, makes eyewear part of his signature style

By Marcy Bruch

Pattern Play

Rev up your frame assortment with accents of playful prints and bold doses of color

By Marcy Bruch