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Index guidelines, reflections on glare, fade factors.
By KARLEN MCLEAN
Working with Your Rep
By SUSAN P. TARRANT
Making lower priced frames a high-volume profit center
By Marcy Bruch
The magic of managing frame minimums, returns, and excess inventory
By Marcy Bruch Illustration by Jon Krause
Sell Rx sunlenses as a Second Pair
By ERINN MORGAN
Tools to diffuse anger and regain patient loyalty
Discover five ways to build AR in your market.
no shame in sales; looking forward and looking back on in-store design.
Look, see and feel better
Lenses For All Your Lifestyles
