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LENSES FOR ALL YOUR LIFESTYLES

You do the math. Whether you're a busy parent, a business executive, or both, you still fill a lot of different shoes.

And speaking of shoes, the same pair certainly doesn't carry you from office to the opera or school to the slopes. Sure, fashion plays a role, but so does function and the simple fact that what works in one part of your life doesn't match up in another.

It all adds up to a variety of needs, and the same holds true when it comes to eyewear. So go ahead and do the math. And see how the lens and lifestyle options below match up with your own visual needs and wants.

TECHNOLOGY
+ BEAUTY
=

The thinner, lighter, and flatter lens for superior comfort and super fashion, Thin&Lite 1.67 is for everyone, even those with a slight vision correction. It is, in fact, 50% thinner than ordinary plastic lenses. In short, it looks and feels great. Plus, it naturally protects your eyes from the harmful rays of ultraviolet light (UV).

Today's hottest look is rimless eyewear, and Thin&Lite 1.67 is the perfect lens for that oh-so-right look.

INSIDE
+ OUTSIDE
=

	Transitions®
	Transitions®
	©2004 Essilor of America, Inc. All rights reserved. Essilor, Varilux, Crizal, and Airwear are registered trademarks for Essilor International, S.A. Thin&Lite is a registered trademark of Essilor of America, Inc. Transitions is a registered trademark of Transitions Optical, Inc. Produced by Eyecare Business, a BCI publication.

You've probably seen ads for these versatile, high-performance photochromic lenses on TV. They're as clear as regular lenses indoors, but change to sunglass dark outside. Not only do they increase wearer comfort, but they can also help reduce eyestrain.

Because these "right in any light" lenses offer 100% automatic UV protection, as well as a reduction of glare, they're terrific for wearers of all ages. And since Transitions lenses only darken as much as needed, they'll provide that all-important protection in all kinds of weather--even on cloudy days when, though people often wouldn't think to put on sunglasses, the eyes still need to be protected from UV rays.

COMFORT
+ LIGHTNESS
+ SAFETY
=

Whether it's kids or active adults, safety should be as much an issue in eyewear as it is in other areas of your life. That's why impact-resistant Airwear is such a natural choice. It is, in fact, the only lens material that provides comfort, cosmetics, and safety.

In addition to providing safety for work and play, as well as 100% protection from UV, Airwear lenses are up to 43% lighter, 35% thinner, and 45% flatter than ordinary plastic. How's that for an unbeatable combination?

SUN + GLARE
= POLARIZED

Glare. Whether the day is intensely bright and sunny or hot and hazy, glare can be everywhere. It's reflected off water at the beach, snow on a mountain, and even the hood of your car. And, there's nothing more annoying. Just ask the Sunglass Association of America. In a recent survey, consumers reported the one thing they most want from sunglasses is to get rid of glare.

Essilor's Polarized Sunlens will do just that. And, besides providing protection from UV rays, no other lens will also improve both color contrast and depth perception in the bright out-of-doors.

SEE BETTER
+ LOOK BETTER
=

No matter which lens design you choose, it will work even better if you combine it with the premium anti-reflective technology of Crizal. Crizal cuts glare and reflections, and prevents eyestrain and eye fatigue, helping you see better, look better and feel better, too. And in its new Crizal® Alizé™ formulation, your lenses will be easier to clean and more resistant to smudges than ever before--that is, see better + look better + clean better = Crizal Alizé.

YOUR Kids and Eye Exams

Over one quarter of children in the U.S. bring more than their books to school every day. They also bring an undetected vision problem that can interfere with learning.

• Nearly 80% of what a child learns is obtained visually, yet research indicates that seven out of ten school-age children who have difficulty reading have some kind of visual impairment.

• A comprehensive eye exam given by an eye care professional is considered the most reliable and accurate method of diagnosing and treating vision problems. The doctor will evaluate eye health and key visual skills essential to learning--such as using the eyes as a team, the ability to focus when viewing a book or computer screen, and how the eyes move across the page of print.

•   And what's the best lens for kids of any age? Airwear. It will take whatever kids dish out.

UV AND YOU

It's not a pretty picture. Nearly 80% of Americans understand the effects of sun damage on skin. But, according to Transitions Optical, only 6% of adults know exposure to the sun and its UV rays can do just as much damage to the eyes. The effects of such exposure to the eyes are cumulative, and can be seen in the increased occurrence of chronic vision problems like macular degeneration and premature cataracts.

But protection from UV is even more important for kids. That's because fully 80% of a person's lifetime sun exposure occurs before age 18.

Sun protection isn't only important on bright days, however. Though the UV index is certainly highest under blue-sky conditions, up to 80% of UV radiation can actually pass through clouds, even on the gray days of winter. That's why wearing lenses that protect you from the ultraviolet rays of the sun is so important. Every day. In all kinds of weather

So, what can you do? Here are just a few sun-smart tips from Transitions:

>> Stay out of the sun from 10 a.m. to 2 p.m.

>> Wear a hat or other protective clothing

>> Choose eyewear with larger frames for more protection

>> Wear lotion and lip balm with SPF protection

>> Wear eyewear that blocks 100 percent UVA and UVB radiation