WHAT'S NEW
Lines & Launches
By Joanne F. Schell
Photography by Peter Baker

Jasmine (top) and Lily

What a Gem
HANA Launches Sun Collection

HANA has bridged the gap between jewelry and sunglasses with its first sun collection. Gem-stones, such as turquoise, mother-of-pearl, opal, and amethyst, have been used to provide delicate and luxurious details to each frame. Shapes in the collection range from chunky modified rectangles to a three-piece rimless design connected to plastic temples with a gemstone accent. Five frames are in the initial release, offered to ECPs at $89.95 each. A collection of gemstone necklaces and earrings color coordinated to the eyewear is also available. Accompanying the HANA Sunwear Collection is an extensive array of marketing support materials, including iridescent shells, colorful peacock feathers, delicate rice paper, and shimmering beads which can be used to style a unique display. Point-of-purchase materials blend the frame and jewelry elements with a jeweler's mat, single or three-piece frame/necklace displays, jewelry carrier, and pouch. For more information, call 866-216-2469.

Style 719 (top) and Style 712

Intelligent Add-on
Elite Introduces Intelli-Clip™

Staying true to its innovative roots, Elite Eyewear has a new frame and sunclip system. Elite's Intelli-Clip^TM construction begins with a frame that is magnet free. The sunclip uses Elite's E=MC² Clip technology and, when attached to the frame, the magnetic clip's design prevents light from entering the top of the frame while it stays in position. The line consists of 25 models—13 styles for women, six styles for men, and six unisex styles. Colors available include amethyst, honey brown, and pewter gold. A one-piece acrylic display with sign holder and a 24-piece rotating display serve as P.O.P. All frames include sunclip, case, and cleaning cloth. The frame system wholesales for $59.95. For more information, call 800-935-4833.

KF-8095 (top) and KF-8087

Generation Flex
Clariti Eyewear Rolls Out Konishi Flex

Clariti Eyewear has partnered with Japanese manufacturers to create a highly intelligent and adjustable memory metal collection. Konishi Flex moves with the wearer without risk of losing lenses or shape. Each frame is firm and secure, yet durable enough to bend in many stressful situations. More than 60 styles in a variety of shapes for men, women, and children cover every generation of frame wearer. Vibrant colors in the collection include metallic teal, gleaming green, and illuminated blue. For the more conservative wearer, classic burnished metal tones and rich burgundy are also in the line's color palette. The frames wholesale for $59.95. For more information, contact Clariti Eyewear at 800-372-6372.