Merchandising
By Lindsey Aspinall

STOCKING STUFFERS

Rudy Project announces a holiday promotion offering incentive prizes for customers buying Rudy's products, including CDs from popstar Xiren (http://www.xiren.net). To participate, you must buy at least four Rudy Project Sunglasses or Goggles on one order through December 31. Prizes include Xiren CDs, a holiday countercard, Team RP goggles (valued at $120), helmets, and glasses, depending on size of order. For more information, call 888-860-7597.

RUDY PROJECT

NEW GIRL FOR BONGO

Viva International has introduced a set of Bongo P.O.P. materials including a countercard, doubled-sided banner, merchandising kit, ID plaque, and window sticker. The 8"x8" countercard and the 19"x24" banner feature Nicole Richie modeling style B Summer. Those who purchase three pieces of Bongo Eyewear will receive the two-piece merchandising kit for free. For more information call 800-345-8482.

POLYVUE

FREE FITTING SET

PolyVue has launched a special promotion for the PolyVue Presbyopic System, a set of patented soft contact lenses that are designed to optimize the fitting of presbyopes. In order to accommodate doctors who fit a minimum of three presbyopic patients per month, PolyVue will supply the $4,500 fitting set free of charge. This set includes a full range of PolyVue's two main products: High Definition Aspheric and the new HDX Progressive. For more information, and to find out if you qualify, contact Tamiko Ishidate at 877-734-2010.

gotTrivex?

VIVA INTERNATIONAL

RESOURCES

In an effort to help ECPs get educated on edging Trivex lens material, PPG Industries in conjunction with AIT Industries-INDO, Briot, Gerber Coburn/Essilor, Lab-Tech, National Optronics, Santinelli International/ Nidek, Satisloh, and Topcon America Corporation-ODI, have produced "The Trivex Material Edge" CD. It is the first in a series of PPG-driven educational tools on achieving the best results with Trivex material. For a copy, contact Robin Snyder, PPG Industries, 724-325-5168, or at rsnyder@ppg.com.

PPG