WHAT'S NEW - Frame Introductions
By Joanne F. Schell

LUXOTTICA
Model: Luxottica Collection style LC 1349T
Material: Titanium
Sizes: 52/18-140, 54/18-140
Colors: Natural, gold, steel, charcoal
Market: Unisex
Price: $70
Phone: 800-422-2020

MARCHON
Models: Nike with Flexon optical styles (from bottom) 4062, 4070
Material: Titanium
Sizes: 47/20-135, 49/20-140 (4062); 48/18-140, 50/18-145 (4070)
Colors: Black chrome, steel, walnut, denim (4062); steel, walnut, denim, red (4070)
Market: Unisex
Price: $89.95 (4062), $99.95 (4070)
Phone: 800-645-1300

the name game
Trending with the times, designers reinvent themselves each season to broaden their customer base. New logo designs offer innovative ways in which to present updated styles while generating new sales, as each consumer yearns to have the newest logo look. Following in the footsteps of its classic footwear and handbag collections, Gucci, from Sàfilo USA, has relaunched its signature interlocking double-G web patterns within the Spring 2005 eyewear collection. Styles GG2563s (top and middle) and GG2564s (bottom) are featured in havana, black, orchid, green, and red, and are priced to the dispenser at $115. For more information, contact Sàfilo USA at 800-630-1188.

SILVER DOLLAR OPTICAL
Model: R² Collection style Meadow
Material: Metal
Size: 52/20-135
Colors: Almond, pumpkin, ebony
Market: Women
Price: $29.95
Phone: 800-962-3200

BACK TO BUSINESS
After years of "business casual," corporations are returning to a formal and sophisticated dress code. The Hart Schaffner Marx collection from Signature Eyewear, a brand known for its polished, confident, and tailored look, has launched two new styles. HSM D-301 (top) is a titanium three-piece mount featuring a lasered crosshatch pattern in gold or navy. The style is offered in size 51/19-145 and wholesales for $63. For a round, full, or oval face, HSM 724 offers a lasered check and stripe pattern in charcoal or chestnut. The frame, in size 55/16-145, is $51. For more information, contact Signature Eyewear at 800-765-3937.

CHARMANT USA, INC.
Model: Elle style EL18556
Materials: Titanium and acetate
Sizes: 48/18-135, 51/18-135
Colors: Brown, light brown, rose, violet
Market: Women
Price: $69.99
Phone: 800-645-2121

VIVA INTERNATIONAL
Models: Gant Eyewear styles (from top) G Chelsea, G Union, G Murray
Material: Plastic
Sizes: 52/18-145 (G Chelsea), 52/17-145 (G Union), 51/18-145 (G Murray)
Colors: Black on crystal, brown (G Chelsea); black, burgundy (G Union); demi amber, grey, navy (G Murray)
Market: Men
Price: $74.95
Phone: 800-345-8482

L'AMY GROUP
Model: Columbia style Kashmir
Material: Grilamid TR90
Size: Temple size 130
Colors: Claret, bright black, rosebud, moonstone
Market: Women
Price: $27.50
Phone: 800-872-7377

INDO
Model: Paco Rabanne style PR-3008
Material: Acetate
Size: 52/16-135
Colors: Black, soft purple, brown, grey
Market: Women
Price: $61.50
Phone: 800-899-5432

fit for fashion
Live Eyewear has "streamlined" its OveRx frames by adding the slim, oval-shaped frame style Stream Line to the collection. Made to address the increasing popularity of smaller oval and round prescription frame styles, the new model is available in Soft Touch black, sapphire, and sand frame options with gray, amber, or yellow Polaré polarized, scratch-resistant lenses. The frames are targeted to a unisex audience and fit over frames up to 120mm wide and 35mm tall. Flex2Fit adjustable temples, a neoprene case, and large microfiber lens cloth are included with each purchase. Wholesale price is $19.95. For more information, contact Live Eyewear at 800-834-2563.

AOYAMA USA
Model: Shiseido style SH2087
Material: Titanium
Sizes: 51/19-138, 53/19-138
Colors: Gold, pink/gold, light purple/gold, matte brown/gold
Market: Women
Price: $69
Phone: 800-877-2020

KENMARK GROUP
Models: Thalia Eyewear styles (from top) Samba, Hola, Rumba
Material: Metal
Sizes: 48/18-135, 50/18-140 (Samba); 50/17-135 (Hola); 49/18-135, 51/18-140 (Rumba)
Colors: Fire, heather, raven (Samba); bronze, crow, rust (Hola); black, ruby, russet (Rumba)
Market: Women
Price: $45
Phone: 800-627-2898