The Luxe Look
High-End Frames Offer One-of-a-Kind Appeal
By Joanne F. Schell
Photography: Peter Baker
Styling: Brenda Barr
Hair & Makeup: Alicia A. Kochis
Model: Kathy Weaver/Wilhelmina S Women
Fur coats, jeweled broaches, lace, and pearls--indications of wealth are everywhere. Even in a slowly recovering economy where belts are tight, people are spending money where others can see it.
Eyewear is the perfect place to illustrate status. And with certain frame designers becoming big names in their own right, the premier eyewear market is growing in recognition and demand. Luxury materials, such as wood, crystals, jewels, and horn, are delicately placed on handcrafted acetates and titanium--even gold and platinum--to create a decadent look. Logo treatments and glamorous wraps add to the image of elegance.
Expect this trend to carry right into spring's focus on the ultra-feminine and traditionally formal. Displaying a few of these status statement pieces in your windows will bring in those who yearn for luxury, as well as those who already live in its lap.
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