last word
ARTICLE INDEX 2004

Accessories

Accessory to Profits, March, p. 100

Sport Support, April, p. 52

After School Special, June, p. 54

Holiday Stocking, Nov., p. 59

Business Management

Driving Your Practice: Build Your Business at Vision Expo East, Feb., p. 34

Frame Juggling Act, May, p. 47

Value Vision, May, p. 50

Handling Customer Complaints, May, p. 56

Business Edge: BrainSPARKING to Innovation, June, p. 34

Communications 101: What Do You Say When..., July, p. 24

Driving Your Practice: Exams for All, Aug., p. 42

Communications 101: What Do You Say When..., Sept., p. 38

Making the Move, Oct., p. 36

Vote for Vision, Oct., p. 96

Business Edge: Time Kills All Deals, Nov., p. 28

Contact Lenses

The Color of Money, July, p. 60

Star Power, Oct., p. 72

Booming CL Growth, Dec., p. 48

Continuing Education

Understanding HIPAA, March, p. 33a

Professionalism: Your Best Marketing Tool, May, p. 33a

Tailored for Success, July, p. 33a

UV and Kids, Aug., p. 65/s1

Trivex: The New Tri-Performance Lens Material, Sept., p. 83/s1

Titanium: The Eyewear Solution, Oct., p. 57a

Equipment

Eye on Equipment: Small PALs, No Problem, Jan., p. 22

Dispensing's New Wave, Feb., p. 62

Eye on Equipment: Working with Your Rep, May, p. 30

Eye on Equipment: Edging Challenges Answered, July, p. 26

Eye on Equipment: Edger Upgrades, Aug., p. 37

Picture This, Sept., p. 77

Eye on Equipment: Tips for Edging Poly and Trivex, Oct., p. 28

What's On Your Bench?, Oct., p. 60

Frames/Fashion

Right for Rimless, Feb., p. 68

Kaleidoscopic Color, Feb., p. 72

Paul's Eyewear Passion, March, p. 120

Pattern Play, March, p. 124

Hip-Hop Jump, March, p. 134

Trends 2004, May, p. 65

Fix and Fit: Cable Temple Conversions, June, p. 30

The Tween Scene, June, p. 37

The Invisible Path to Success, July, p. 54

Hide and Seek, July, p. 68

The Asian Influence, Aug., p. 50

The Power of Brands, Sept., p. 52

Color Me Opulent, Sept., p. 64

Naturally Fabulous, Sept., p. 92

The Metro Man, Oct., p. 52

Buyer's Forum: Best of the West, Oct., p. 76

By Special Request, Nov., p. 48

Buyer's Forum: Lenses in the Lead, Nov., p. 63

Frame Tips: B Aware, Dec., p. 26

The Last Word: A Winning Deal, Dec., p. 80

The Vintage Advantage, Dec., p. 30

How I...

Sell Contact Lenses and Sunwear, Jan., p. 30

Position Premium PALs, Feb., p. 30

Present Photochromics to the Over-60 Set, March, p. 50

Sell Sports Sunwear Online, April, p. 32

Sell Rx Sunlenses as a Second Pair, May, p. 43

Promote Photochromic PALs, July, p. 26

Labs

Ask the Labs, Jan., p. 20

Ask the Labs, Feb., p. 24

Ask the Labs, March, p. 34

Ask the Labs, April, p. 12

Ask the Labs, May, p. 28

Ask the Labs, June, p. 28

Ask the Labs, July, p. 22

Ask the Labs, Aug., p. 24

Ask the Labs, Sept., p. 32

Ask the Labs, Oct., p. 24

Ask the Labs, Nov., p. 26

The Evolution of Tracing, Nov., p. 40

The Finishing Touch, Nov., p. 54

The Last Word: Lab Link, Nov., p. 80

Ask the Labs, Dec., p. 20

Low Vision

Focus on Low Vision: Low Vision's New Coat, Jan., p. 24

Focus on Low Vision: Teamwork: The Key to Pediatric Care, April, p. 26

Focus on Low Vision: A Growth Process, Aug., p. 44

Focus on Low Vision: Why the Time is Now, Sept., p. 34

Focus on Low Vision: A Case for LV, Nov., p. 30

Focus on Low Vision: A Case for LV: Part II, Dec., p. 22

Marketing

Marketing Matters: The Finishing Touches, Feb., p. 43

Business Edge: Creating Need...The Ultimate Marketing Tool, March, p. 36

Marketing Matters: Cultivating Current Customers, March, p. 61

The Last Word: The Incredible Tweens, May, p. 88

Buyer's Forum: Double the Fun, June, p. 58

The Last Word: Star Struck, June, p. 80

Marketing Matters: TV or not TV, July, p. 34

The Last Word: Pursuing Presbyopes, July, p. 96

Good Times, Aug., p. 56

Buyer's Forum: Niche Allure, Aug., p. 80

The Last Word: Alternative Niche, Aug., p. 96

Kids Corner: Targeting Tweens, Sept., p. 30

The Last Word: 6 Degrees, Sept., p. 144

Edgy E-mail Newsletters, Dec., p. 52

Reaching Out, Dec., p. 44

Reading into It, Dec., p. 40

Opinion

Editor's Letter: E is for..., Jan., p. 8

Editor's Letter: How Customers Shop, Feb., p. 10

Editor's Letter: The Sum of..., March, p. 16

Editor's Letter: Thoroughly Modern..., April, p. 10

Editor's Letter: Opportunity and Obligation, May, p. 6

Editor's Letter: Johnny Can't..., June, p. 16

Editor's Letter: Size Matters, July, p. 10

Editor's Letter: Discretionary Dollars, Aug., p. 8

Editor's Letter: The ABCs of..., Sept., p. 12

Editor's Letter: Survival Strategies, Oct., p. 10

Editor's Letter: New Rules at Retail, Nov., p. 8

Editor's Letter: Aging and Raging, Dec., p. 8

Optical Pioneers

George Washington Wells: Forging Success through Steel, Feb., p. 26

Julius King: America's First Teacher of Optics, March, p. 49

Retailing

That Personal Touch, Feb., p. 46

High-End Hopes, Feb., p. 54

Buyer's Forum: Personalizing Profit, Feb., p. 78

The Last Word: Catching Butterflies, Feb., p. 104

Gold Chains, March, p. 70

A Center that Sells, March, p. 97

Buyer's Forum: One is Not Enough, March, p. 118

The Last Word: Retail Attitudes, March, p. 168

Buyer's Forum: How Do You Select Lenses?, July, p. 70

Copy Cat Crimes, Sept., p. 100

Buyer's Forum: Show Strategy, Sept., p. 108

Buyer's Forum: Sunshine at Silmo, Dec., p. 60

Spectacle Lenses/Treatments

Profiting from Polarized Product, Jan., p. 38

Fix and Fit: Part One: Optical Measuring, March, p. 64

Building a Platform for VFLs, March, p. 89

Cutting Edge Trends, March, p.104

Get Committed!, April, p. 46

Taking AR Higher, May, p. 60

Fix and Fit: Part Two: Lens Measurements, July, p. 32

Happily High Index, July, p. 39

The Link, July, p. 44

Considering Casting, July, p. 50

Glare, Defined, July, p. 64

Lens Tips: Home Safe Home, Aug., p. 26

Short Stuff, Aug., p. 60

Top-Notch Techniques, Aug., p. 76

Lens Tips: Problem Solvers, Oct., p. 32

Aspheric Advantage, Oct., p. 47

Living on the Edge, Oct., p. 64

Lens Tips: Hands on AR, Nov., p. 36

Lens Tips: Photochromics and the Aging Eye, Dec., p. 25

Path to Personalization, Dec., p. 36

Sportswear/Sunwear

Frosty Looks, Jan., p. 32

A Dynamic Duo, Jan., p. 44

Buyer's Forum: State of Sunwear, Jan., p. 48

Tech Outlook, April, p. 39

Bright Ideas, April, p. 58

Buyer's Forum, Weighty Matters, April, p. 64

The Last Word: Triple Vision, April, p. 88

Exchange Rates, Aug., p. 73

Store Design

Fresh Looks, June, p. 49

Store Décor: Designing for Seniors, Dec., p. 56

Training

Make the Right Call, June, p. 44

Computer-Eyezed, Sept., p. 58

Trade Shows

OLA Awards, Jan., p. 12

OLA in Action, Jan., p. 16

Planning for VEE?, Jan., p. 16

Carter Set for SECO, Jan., p. 16

VEE Events Set, Feb., p. 12

CLES Ups Attendance 15%, March, p. 27

Education, Business at VEE, March, p. 30

MIDO Plans Set, March, p. 32

SECO Wrap-up, April, p. 20

VEE Scores in the City, May, p. 14

VEE: Industry Awards, May, p. 20

VEW Contest Open, June, p. 26

MIDO, Aug., p. 18

Study Up for Silmo, Sept., p. 16

Show Business, Sept., p. 20

Scene at the AOA, Sept., p. 22

Departures: Ready for Hong Kong Optical Fair?, Oct., p. 16

Vision Expo West Wrap-up, Nov., p. 12

Business Edge 2004 Winners, Nov., p. 20

Hong Kong Bounces Back, Dec., p. 18