WHAT'S NEW - Buyer's Guide
By Kim Aubrey-Larcinese

Display

FASHION OPTICAL DISPLAY

SUMMER SHOWCASE

The new sunwear rotating counter display package from Fashion Optical Display can showcase a variety of sunglasses and accessories in your dispensary. The display, which can hold up to 16 frames, as well as chains, cords, cases, and signage, is available for $115 through Labor Day. Shipping is free for orders being shipped within the continental United States. For more information, call 800-824-4106, or visit www.fashionoptical.com.

Miscellaneous

PRIMA VU

NATURAL RELIEF

PrimaVu, a manufacturer of herbal health care products, has added the Herbal Eye Wash to its family of botanically based eyecare products. Containing the herbs eyebright and German chamomile, the eye wash is designed to provide relief from environmental irritants, cleanse the eye of foreign impurities, and to refresh eyes after contact lens wear. The eye wash can also provide moisture during periods of dryness, can be used as a general eye cleanser, and is formulated in accordance with the Homeopathic Pharmacopoeia of the United States. For more information, call 866-766-6424, or visit www.primavu.com.

Contact Lenses

BE RETAINER

Art Optical has added the BE Retainer oxygen permeable (GP) contact lens to its Ortho-K line, and it has been FDA-approved for overnight wear. Systematic fitting is possible when used in conjunction with the 25-retainer trial set. Call 800-253-9364, or visit www.beretainer.com.

ART OPTICAL

WESTERN OPTICAL SUPPLY

turnturn

Western Optical Supply has added screw finishing tool #2087 to its catalog. Made of hardened carbide steel mounted in an aluminum handle, it can accommodate screw diameters up to 1.6mm. For more information, visit the firm's Website, www.westernoptical.com, or call 800-423-3294.

SPECTACLE LENSES

VUARNET FRANCE

RX UNDER THE SUN

Vuarnet France Master Distribution has launched the PX Program, a prescription sunwear program utilizing authentic Vuarnet frame and lens technology. In partnership with Soderberg, Inc., the comprehensive program offers ECPs Rxable choices in over 80 percent of the Vuarnet collection. All lenses are manufactured to Vuarnet's set specifications; lenses will be branded with logos depending on lens material for quality assurance. PX Program lenses are offered in three categories: Mountain & Trekking, City & Driving, and Sea & Sailing. Within these categories are five mineral glass single vision lenses and six polarized and non-polarized lenses available in single vision and progressive designs. Mountain & Trekking lenses utilize Vuarnet's signature Skilinx lenses, City & Driving lenses incorporate PX 2000 technology, and Sea & Sailing lenses offer two polarized designs and Vuarnet's Nautilux lens. For more information, call 800-736-7554 or visit www.soseyes.com.

SOLA SUNLENS

MUVER AND SHAKER

Sola Sunlens has introduced the Muver photochromic sunlens. They feature proprietary technology that offers changeability speed from light to dark and back, durable photo-chromic performance, and optical properties created to exceed demanding performance requirements. Muver is available in more than 20 fashion colors, and matching existing customer colors is possible. Muver also can be processed with all Sola Sunlens Mirror coatings, Super clean, and hydrophobic coatings. Muver offers the same optical properties as CR 39 plastic while being 1.5 times more impact resistant. For details, visit www.solasunlens.com.

THREE RIVERS OPTICAL

WELL ROUNDED

Three Rivers Optical, a wholesale lab and manufacturing facility located in Pittsburgh, has launched its first polycarbonate photochromic lens in a round-segment bifocal. Available in Transitions V Lenses with ESP, the design is offered in three varying-sized segments to match today's frame sizes. The process combines equipment and specialized programming, utilizing a patented milling process to grind Transitions Lenses into the round-segment. For additional information, call 800-756-2020, or visit www.3riversoptical.com.

OPTICOTE

A WINNING HAND

Opticote, Inc. has introduced the Poker Mirror, a coating specifically developed for professional poker players. The unique thin film design offers maximum light transmission through the lens in low light conditions while hiding the wearer's eyes. According to company sources, the Poker Mirror coating is also effective on lenses for the club circuit and on ski goggles. Poker Mirror is available with or without AR and a super premium hydrophobic/oleophobic topcoat. For more information, call 800-249-6784, or send an E-mail to sales@opticote.com.